Mobile responsiveness is one of the biggest hot-button topics in digital marketing in 2015 as we head into 2016, and that was only strengthened by Google’s algorithm change in April of this year, putting a premium on mobile-friendliness of websites as one of the more important parameters for good search ranking.
In addition, 2015 is the first year that more Google searches take place on mobile devices than on computers in the United States. In anticipation of this, Google made the change to their algorithm to emphasize the importance of either mobile responsiveness of websites, or the existence of a standalone mobile website or landing page. Google has also created a mobile-friendly test tool that allows users to enter a webpage URL and see if it is responsive.
Per Google Webmasters’ blog, this update will not affect searches from tablets or desktops. Only mobile-friendly pages on a website will feel the positive impact, not the entire site, so essentially, making one page mobile responsive doesn’t mean Google will recognize your website as a whole to be mobile-friendly. Finally, mobile-friendliness is recognized equally whether you have a responsive website design, or a standalone mobile site.
Robintek has been building mobile responsive websites for many years and has retro-fitted many sites for mobile-friendliness as well. We are happy to consult on your needs and budget to determine which path is right for your business. Let us know how we can be of service!
Search engine king Google has announced that its Google+ network is putting more emphasis on “Interests,” and thus diminishing its Google+ Local pages for businesses. They have reiterated that they are still committed to local search, but do not believe Google+ is the proper platform for displaying business information. You can read the full article here, via Search Engine Journal, but here are the highlights:
Google+ started as a social network, but never gained the traction they were looking for to compete with the likes of Facebook. They kept the elements that were successful, like Photos, Communities, and Collections. Google+ Local was the place where Google displayed local business data, but have decided that is no longer the appropriate place for that information.
The change will not affect SEO or the ability to attract new customers from Google. They will continue to display local business data in both normal search results and in map results, in fact, the map results now contain more information than ever about local businesses, which is a good thing.
The Google My Business dashboard is not changing, as a business owner, you will still update any information about your business there. Data from there will show up in Google Search, Maps, and mobile search.
Local Search is still an immensely powerful tool to attract new customers. Per the article, here are some statistics that support this:
97% of consumers use the internet when researching local products/services (Source: BIA/Kelsey)
Robintek SEO services target local search and review your website to elevate your business in search results using a variety of tools, starting at $95/month. Consistency is key, and Google will reward businesses that have consistent information across the web. Our specialists know the best techniques for your business, let us know how we can be of service.
Adobe, the developers of the software “Flash,” have discovered a major security issue with the product and are strongly suggesting uninstalling it from any system anyone is using, including Windows, Mac, and Linux.
The issue they have found leaves the system vulnerable to hacker attacks, in which they could potentially cause a complete crash of a targeted PC. In addition, according to Trend Micro, one group of hackers used current events as email subjects for “phishing” attacks, so when a user clicked the link in the email, their system was compromised. At this point, there is little knowledge of how many hackers have tried to exploit this issue, but Adobe’s recommendation is to uninstall Flash version 22.214.171.124, as well as more recent versions.
Check out this article on how to create a lasting impact with visual marketing campaigns. Get inspired with 20 fantastic examples of visual campaigns that created a massive impact. Read more here – Canva.com
“The average consumer has come to associate marketing with some form of deception, and is constantly on the lookout for “the catch” in every message. The expression “marketing tactics” reminds us of all the fast food, luxury cars, unnecessary cleaning products, disposable fashion, and undesirable services that somehow someone managed to make us buy. But why is it that we rarely associate the word “marketing” with social good?”
Google just announced that it will be shutting down it’s autocomplete API. The change will take effect on August 10, 2015. Read more about it here at searchengineland.com.
“Google said the unsupported API had no official restrictions and saw the API being used in both ways they found useful and in other ways that were not so useful. That being said, Google said the Autocomplete API doesn’t “provide a meaningful user benefit” other than being paired to Google Web search.”
Full-Screen navigation menus seem to be the fresh, new trend that’s popping up in the latest website design. Get inspired with these awesome examples of full-screen menu design, posted by Design Modo!
“As with any integral detail of a user interface, menu design is changing with current trends. Some metamorphoses bring about positive results that refine user experience, but others can destroy favorable impressions. Following trends, especially when it comes to navigation, can be tricky.”
Visual marketing plays a major role in business marketing and design. Check out this article that explains the science behind it and what makes it so successful. Read more at Canva.com
“Vision is one of the most researched areas of neuroscience, and though we still have a lot to learn, we do know a few things about why humans are so responsive to pictures and visual information, and why it is such a great way to interact with people.”
“There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy.”
“It can attract attention, set a mood, and even influence our emotions and perceptions. But sometimes it can be hard to know where to start when choosing a color palette for your design project — so if you’re in need of some inspiration, you’ve come to the right place.”
“Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.”