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EXPERT SERIES – Benefits of Pairing Organic SEO Efforts with a Site Redesign

 

main_image_developmentWritten by Joe Jorgenson, President

Over the past several years, Google has shifted its focus to the ongoing activity and engagement level of businesses, and their websites, to help determine rankings. The efforts a business takes to improve its position without engaging in paid advertising, or Pay-Per-Click campaigns, is referred to as Organic Search Engine Optimization. The most common efforts include:

  • Launching a Blog and implementing an aggressive approach to producing new blog content.
  • Producing case studies, white papers or in depth analysis of services offered by the company.
  • Adding multiple well designed, single focus, landing pages with clear calls to action.
  • Keywords and Meta tags count for less than they once did, but they still matter.
  • Tracking your visitors beyond the monthly hit count. Where did they come from? What did they search for when they came to us? What page did they leave from? Was there a conversion?
  • A link building strategy can take time to implement, but is effective.
  • Social Media is a necessary evil in today’s competitive business environment.
  • Mobile responsive web designs or retrofits make the site better for mobile users and will be rewarded in searches performed on mobile devices, which is more than 50% on Google.

Most of the effective Organic SEO work has to do with ongoing activity. Putting programs in place that require content contributions for all levels of your organization spreads the work around and allow for a better engagement across disciplines. Sharing the results of keyword research will help inform those contributors as to the company’s digital marketing objectives, the competitive landscape and will help to improve the content’s effectiveness. Too often a variation of a phrase will get searched for many multiples more frequently than another. Knowing this from the beginning will help those authors use the most effective phrasing.

The same content can be summarized, linked to and referenced on social media to provide quality content consistently. Social media allows for a more relaxed tone. Quality engagement can come from all types of posts, including the simple ‘Friday Funny’, sharing a local sports team’s post or wishing everyone a safe holiday weekend can get as many likes or shares as a well prepared article.

If Organic SEO is tied to the level of engagement and activity, why is a website redesign a recommended addition to most plans? Why do clothing stores spend so much time staging their products? The consumers have already driven to the store, parked and walked in. Why spend so much time and money month after month to make the store look beautiful? The answer is to increase the level of engagement with the consumer, to increase the conversion rate and to sell each person more each time we interact with them.

Some of the specific benefits of a redesign are:

  • Consumers feel high quality, modern websites reflect that the company is more trustworthy, more stable and that the interaction on the website will be more secure.
  • A redesign can afford the opportunity to place contact forms on every page, without looking forced.
  • Anchors to blog content can be placed on relative pages allowing for an automated way to update content throughout the site. The homepage shows the three most recent blog articles. A particular service page could show the three most recent blog posts pertaining to that service. Post one blog and update 5 pages by hitting save.
  • The cost of retrofitting a site to be mobile responsive or to include common conversion tools can often cost as much as rebuilding the site from scratch.
  • If updating content on your site frequently is something Google rewards, a redesign will see every page on your website updated at once.

high street tattooThere’s no silver bullet. There’s no one answer and the person who emailed promising to get you to number one on Google is either lying or is selling Pay-Per-Click. The most effective solution is to have the best website and to publish the best content, period.

Start with a plan for how to manage the ongoing content generation, social media interaction and research into how your current site has served. From there, look at competitor’s websites and similar businesses from other markets to see how they’ve structured their site. Look at other websites for businesses who serve the same people you’re trying to reach. Take the best pieces from each, come up with a design that reflects well on your brand, then build a new website!

But remember, the best race car in the world won’t win anything unless you put gas in the tank and drive it.

Robintek News – February 2016

Robintek Featured Project

College Bound Advantage Logo Design

 

We work with you to get a feel for your business and what kind of image you wish to project. We keep you involved in the logo production process every step of the way. Click here to learn more!

College Bound Advantage is committed to serving families of aspiring college students, and providing access to information necessary to make informed choices about which colleges to attend.  Robintek has completed the logo design and is currently building a custom website.

Robintek Featured Project

Music Guerrilla Business Cards

 

The Music Guerrilla uses music as an accessible portal for personal, educational and emotional growth for schools and community programs, with special attention to underserved and low-income areas. Whether a listener, performer, educator or supporter, The Music Guerrilla serves to empower and inspire a new generation to think, act and create.  Robintek is building the website currently.

Industry News


Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.find us on instagram

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

Google Is Changing The Way It Shows Local Search Results

Search engine king Google has announced that its Google+ network is putting more emphasis on “Interests,” and thus diminishing its Google+ Local pages for businesses.  They have reiterated that they are still committed to local search, but do not believe Google+ is the proper platform for displaying business information.  You can read the full article here, via Search Engine Journal, but here are the highlights:google local

  • Google+ started as a social network, but never gained the traction they were looking for to compete with the likes of Facebook. They kept the elements that were successful, like Photos, Communities, and Collections.  Google+ Local was the place where Google displayed local business data, but have decided that is no longer the appropriate place for that information.
  • The change will not affect SEO or the ability to attract new customers from Google. They will continue to display local business data in both normal search results and in map results, in fact, the map results now contain more information than ever about local businesses, which is a good thing.
  • The Google My Business dashboard is not changing, as a business owner, you will still update any information about your business there. Data from there will show up in Google Search, Maps, and mobile search.

Local Search is still an immensely powerful tool to attract new customers.  Per the article, here are some statistics that support this:

Robintek SEO services target local search and review your website to elevate your business in search results using a variety of tools, starting at $95/month.  Consistency is key, and Google will reward businesses that have consistent information across the web.  Our specialists know the best techniques for your business, let us know how we can be of service.

Learn more about SEO!

Robintek News – November 2015

Christmas and Holiday Photography Baby

Custom Holiday Cards and Christmas Photography

With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.

Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!

Robintek Photography

AlaskOmega Website Launch

We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!

About this Client

“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”

AlaskOmega
 

November Newsletter

Industry News: SEO

You Keep Saying SEO – What Does That Mean?

SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.

First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.

Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.

Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.

Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.

As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)

Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:

  • 97% of consumers now search for local businesses online
  • 78% of small businesses get at least a quarter of their new customers via social media
  • 75% of users do not scroll past the first page of search results
  • Over 82% of internet users use search

Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!

Request a Consultation

God Of Gam3z – Kickstarter Campaign

GOG_blog

Robintek is proud to be working on this project and campaign. Fantastic idea for all the gamers out there!

GodofGam3z – “GodofGam3z.com was started when we recognized a need to improve the gaming community and to provide a platform where casual and competitive gamers can meet, play and share their experiences. GodofGam3z.com seeks to create the most precise and convenient matching service ever. Our system will Find and Contact the people who best match your profile. We give you the communication and scheduling tools to get you playing now!”

Help the team at God Of Gam3z reach their Kickstarter goal by clicking here!

www.godofgam3z.com


What Is Social Media Marketing?

Take a look at this interesting article explaining the term Social Media Marketing. Read more here.

“Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.”


Online Reviews, Reputation And How To Become Super Credible

Having a credible online reputation is a crucial component to standing out amongst the competition. Check out this article from Search Engine Land on how to build a credible online reputation.

“Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy.”


Net Neutrality Wins!

The FCC voted Thursday to protect an open internet! What this means is that internet service providers, like Comcast and AT&T, under the new regulations can not give preferential treatment to content providers, like Netflix or Hulu, by allowing them to pay for faster internet. This would have left individual who couldn’t afford to pay more for faster internet left with a slower internet speed. Which isn’t very fair. With the new regulations everyone will have equal access to fast internet without bias. To learn more about net neutrality check out this 65 second video below.


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