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How the Bucks’ redesign was born

Check out this behind-the-scenes look at the re-branding of the Milwaukee Bucks. Read more about it on espn.com.

“Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: “Nike designed these uniforms,” or “The NFL created this logo.” It’s rare that the specific people involved in a sports design project are identified, and rarer still that those people are made available to discuss their work.”


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