Columbus Ohio Custom Website Designs

Web Development, Graphic Design and Company News

All posts tagged branding

Robintek News – February 2016

Robintek Featured Project

College Bound Advantage Logo Design

 

We work with you to get a feel for your business and what kind of image you wish to project. We keep you involved in the logo production process every step of the way. Click here to learn more!

College Bound Advantage is committed to serving families of aspiring college students, and providing access to information necessary to make informed choices about which colleges to attend.  Robintek has completed the logo design and is currently building a custom website.

Robintek Featured Project

Music Guerrilla Business Cards

 

The Music Guerrilla uses music as an accessible portal for personal, educational and emotional growth for schools and community programs, with special attention to underserved and low-income areas. Whether a listener, performer, educator or supporter, The Music Guerrilla serves to empower and inspire a new generation to think, act and create.  Robintek is building the website currently.

Industry News


Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

Robintek News – November 2015

Christmas and Holiday Photography Baby

Custom Holiday Cards and Christmas Photography

With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.

Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!

Robintek Photography

AlaskOmega Website Launch

We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!

About this Client

“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”

AlaskOmega
 

November Newsletter

Industry News: SEO

You Keep Saying SEO – What Does That Mean?

SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.

First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.

Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.

Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.

Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.

As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)

Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:

  • 97% of consumers now search for local businesses online
  • 78% of small businesses get at least a quarter of their new customers via social media
  • 75% of users do not scroll past the first page of search results
  • Over 82% of internet users use search

Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!

Request a Consultation

Let Us Help With Your Digital Marketing Presence

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Enhance Your Digital Marketing Presence


We Analyze Your Web Presence on 50+ Leading Sites!

What does your digital footprint look like? Are you being found when people search online? Making this happen takes a concerted effort, from getting your website built with the right SEO and branding, to updating the content, generating reviews from your customers, and ensuring that information about your business is consistent and correct.

Business Photography, Graphic Design and more!

Do you need professional photos of your team, or great looking photos of your products? You’ve got a new business to run, leave the rest of the heavy lifting to Robintek and we can work on your digital marketing presence. Please let us know how we can be of service to you, we’d love to be your digital marketing partner in your new venture!

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Cause Marketing: How These 20 Visual Campaigns Created Massive Impact

Check out this article on how to create a lasting impact with visual marketing campaigns. Get inspired with 20 fantastic examples of visual campaigns that created a massive impact. Read more here – Canva.com

“The average consumer has come to associate marketing with some form of deception, and is constantly on the lookout for “the catch” in every message. The expression “marketing tactics” reminds us of all the fast food, luxury cars, unnecessary cleaning products, disposable fashion, and undesirable services that somehow someone managed to make us buy. But why is it that we rarely associate the word “marketing” with social good?”

Read more here – Canva.com


5 SEO Problems Plaguing E-Commerce Websites

Check out this very informative article that details some of the issues that e-commerce sites experience when dealing with search engine optimization (SEO). Read more at searchengineland.com.

“Search engine optimization (SEO) is challenging, but SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product inventory and adding new pages constantly, but you’re also not the only one responsible for the website.”



Inspiration: Clean And Thin Line Designs For Logos

Check out this collection of inspiring logo designs that incorporate clean, thin lines. View the full collection here at naldzgraphics.com.

“Logos today are more preferred to be clean, clear, and distinct. The simplicity makes it easier for people to perceive the design, thus making it easier to be described and remembered. With this current demand, designers have adapted the use of thin line in creating designs to their projects such as logos.”

 

Online Reviews, Reputation And How To Become Super Credible

Having a credible online reputation is a crucial component to standing out amongst the competition. Check out this article from Search Engine Land on how to build a credible online reputation.

“Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy.”


12 Simple Strategies All Memorable Brands Use To Leave a Lasting Impression

Learn from the biggest brands in the industry and leave a lasting impression with your customers using these 12 simple strategies. Read more at designschool.canva.com.

“Whether it is on the phone, tablet or computer you are reading this on, or if it’s the publisher’s logo on the spine of a book, or a manufacturer’s mark on the bottom of a coffee cup. Brands are everywhere, so making your brand stand out from the rest is a tricky task.”


How the Bucks’ redesign was born

Check out this behind-the-scenes look at the re-branding of the Milwaukee Bucks. Read more about it on espn.com.

“Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: “Nike designed these uniforms,” or “The NFL created this logo.” It’s rare that the specific people involved in a sports design project are identified, and rarer still that those people are made available to discuss their work.”


Why Good Website Design Matters for Every Business

Check out this article by Design Shack that details how important it is for a business to have a well designed website. Read more here.

“Good website design is a must in today’s highly visual market. The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer, or force that person to click away.”

Let Robintek design a website for your business!
Click here to request a consultation.


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