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PRESS RELEASE: BalletMet Partners with Robintek to Improve Digital Presence


Starting with the launch of a new website at, Robintek has partnered with BalletMet to improve the organization’s digital presence.

“The website was just the first step. We plan to review BalletMet’s process for online class registration to better serve academy students, as well as explore ways the organization can better engage donors, subscribers, and event attendees. An integrated system managed by a firm with the technical expertise to keep it running and the marketing experience to make it effective will help BalletMet get more out of each online interaction with patrons.” – Joe Jorgenson, President, Robintek

The BalletMet Marketing team had this to say of their experience redesigning their website and launching it anew.

Thanks to Robintek, our website is now better equipped to tell the story of BalletMet. With an emphasis on stunning visuals and a new simple, modern design, we can engage current and potential patrons and more clearly communicate our message of artistry, education and community. We look forward to continuing our partnership with Robintek as they help us to improve our digital footprint. – Lynette Shy, Director of Marketing, BalletMet


About Robin Technologies, Inc.:  Robin Technologies is a family owned web development, multimedia, and technology company with offices located in Worthington, Ohio.  In business since 1998, Robintek is the primary web developer for over 600 companies and has done work for many more. The web is a powerful avenue that can change the way you do business and Robintek was founded to do just that. We can offer much more than a basic web design.  Clients select our company not only because of the excellent service and personal care, but also for our unique ability to blend custom web design with dynamic web programming that will help engage audiences and simplify business processes to make them more efficient.


About BalletMet: Renowned for its versatility and innovative repertory, BalletMet ranks among the nation’s 20 largest professional ballet companies. Since its inception in 1978, BalletMet has made the commission and performance of new works a core organizational priority, with more than 150 World Premieres and hundreds of Company Premieres performed throughout its history. BalletMet stages 60 to 70 performances annually at home and on tour.

BalletMet’s Academy has also been recognized as an institution of local and national stature. It offers hundreds of classes to roughly 1,700 students of all ages each year. Students in our Intensive, Boys and Trainee Programs gain invaluable training and experience, including the opportunity to dance on stage alongside the company’s professional dancers.

Committed to engaging the community, BalletMet developed a series of educational and outreach programs, including the Wiggle Jig, Moving Into Literacy and urban dance and wellness classes, that reach more than 30,000 people annually, many from minority and underserved groups.

For more information, visit

Robintek’s Mission Statement

1748h0042Robintek is proud to unveil our new mission statement:

“Our mission is to improve your brand image, online presence and information management through the most effective and appropriate uses of technology.”

A big thank you to all of our clients who have made nearly 20 years of service possible!

Robintek News – March 2016

Robintek Featured Project

Get Grassy Website Launch

 get grassy


Check out our newest website design and launch, Get Grassy!

How you treat your lawn matters for water quality in central Ohio! Healthy lawns have deeper root systems, drought and disease tolerance, and are better for water quality because they absorb more rainfall.

The City of Columbus, Franklin Soil and Water, and local lawn care companies have partnered to encourage our residents to do their part for water quality by caring for their lawn properly. Read more, and take our pledge to receive a free gift. 

Robintek Featured Project

Out Of The Boxx Toys Website Launch

 out of the boxx


Check out the new website design and launch for Out Of The Boxx Toys!

Here at Out of the Boxx we buy, sell and trade toys from the 60’s to now. We even hunt down that long lost favorite you’ve been missing. Our passion is toys, and we love to find them, restore them and sell them to you!

We’re always looking for new opportunities to talk about and purchase toys! If you’re interested in cleaning out the attic, garage or the kids room we can help. We offer fair prices and work efficiently and professionally. A lot better than a garage sale!

Industry News

Google Has Removed “Right-Rail” Ads 

True to its ever-changing style, Google has eliminated ads from showing on the right side of a search engine results page, or “SERP.”  This is placing even more emphasis on the importance of local results, courtesy of Google My Business pages.  They are, however, placing ads at the bottom of the search results page, which means for most searches, there will be 3-4 ads at the top of the page, and then 3-4 ads at the bottom.
One of the reasons for the change is to try and make the user experience uniform across desktop, mobile, and tablet platforms.  Per Yext:
But as Google Ads move in-line with organic search
results, the importance of appearing in local pack
results becomes critical important for businesses.
Here’s why:
In 2014, Mediative conducted an eye-tracking
research to study where users look on Google’s SERP.
Not surprisingly, the study showed that users tend
to focus their attention in three areas:
1. Near the top of the page,
2. Local search results,
3. The first organic search result.
In terms of where users click on Google’s SERP,
several studies have concluded that organic
search listings receive more than 90% of the clicks
with users favoring local search results the most.
The key takeaway is that Google’s new Desktop
SERP layout – on most screen resolutions – pushes
organic search results well BELOW the the visible
page fold, leaving only the Ad blocks and local pack
visible to the user.

What does this all mean in the end?  Relevance is even more key for paid advertising, in order to capitalize on the now-more-limited space.  This means not only does your PPC ad need to be top notch, but your organic and local search presence will now factor in more than before.  

Robintek has the tools and professionals to help answer any questions you have in this arena.  Give us a call today!



New Website Design and Launch – The Trident Group


Check out our new website design and launch for The Trident Group.

“The Trident Group provides architectural, engineering and construction management services. Having the core competencies in architecture, engineering and construction integrated at the start of the design process, gives the Trident Group team the approach required to deliver a construction product on time and on budget.”

New Website Launch – Fathom Delivers


Check out our new website launch for Fathom Delivers.

“Fathom creates profitable growth through content strategy, digital marketing and sales/analytics consulting that serve a greater purpose. The greater purpose is serving the mission of its customers, as well as inspiring transformation in its own people, local communities, and larger world.”

Robintek – Business Photography


Whether you need a formal headshot, office photos, or a photographer for a business event, Robintek photography offers a range of business photography services to fit your needs. Robintek Photography offers our business photography services in and around the Columbus, Ohio area, including Worthington, Dublin, Westerville, Hilliard, Powell, Lewis Center, Reynoldsburg, and Upper Arlington. We are happy to travel outside of the Columbus area for your business, please contact us for pricing.

View more Business Photos at
If you are interested in Business photography with Robintek, please contact us at 614.888.3001 or email us for a custom quote.


Robintek Custom Website Design


The internet has completely changed today’s business model. Now, companies large and small alike can reach the same audience through the web; engage new customers, retain existing customers and advertise to a target market. The scale is no longer shifted in favor of the business with the most money allocated to marketing, but rather to the business that can best utilize the internet, social media, and other online tools to improve their efficiency as well as boost their online presence over their competitors.


5 SEO Problems Plaguing E-Commerce Websites

Check out this very informative article that details some of the issues that e-commerce sites experience when dealing with search engine optimization (SEO). Read more at

“Search engine optimization (SEO) is challenging, but SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product inventory and adding new pages constantly, but you’re also not the only one responsible for the website.”

New ICANN Policy You MUST Be Aware Of

To Our Valued Clients,
The following is an important announcement regarding your domain:

There is an important change coming after June 23rd, 2015.

The program being enacted is called the Whois Accuracy Program. This is not optional and all ICANN Registrars are or will be subject to it.

It means that you, the domain registrant will need to start “confirming” your domain registration details by following a link that is emailed to you at certain times within your domain’s life cycle.

Most importantly: failure to comply with a request to verify your contact details under the Whois Accuracy Program will cause your domain to be suspended and to cease resolving on the internet.

This program is in a word: terrible. And it’s rife for abuse. One provider explained the program in detail in the post: “Unfortunately, we have renewed our ICANN accreditation”, which you need to read and understand well ahead of the implementation date.

Many Robintek customers rely on us to manage their domain name; keeping it renewed and handling issues like this. For those customers nothing will change. If Robintek is listed as the owner of the domain name we will manage these Whois accuracy requests. Any customer managing their own domain name will have to pay special attention to those email requests to ensure that there is no interruption of service.

If you have any questions concerning this notice, please email us at or call 614-888-3001.

Thank you,
The Robintek Team

What is SEO?


Search Engine Optimization, or SEO, is a service that increases the overall visibility of a website to potential clients. When a potential client performs a web search for a product or service, the returning results will display a surplus of pages that mention that product or service. Robintek’s SEO service specialists will provide you with the necessary tools to help get your website ranked higher on the results list (such as Google and Yahoo), giving your website more exposure and increasing client engagement. Click here to learn Why SEO Matters.

Click here to view a list of everything that the Robintek SEO service will scan your website for and why they are important. Our SEO specialists will also analyze your online presence and develop an online strategy specifically designed to boost your overall online performance.

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