Columbus Ohio Custom Website Designs

Web Development, Graphic Design and Company News

All posts tagged creative

Robintek News – November 2015

Christmas and Holiday Photography Baby

Custom Holiday Cards and Christmas Photography

With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.

Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!

Robintek Photography

AlaskOmega Website Launch

We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!

About this Client

“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”

AlaskOmega
 

November Newsletter

Industry News: SEO

You Keep Saying SEO – What Does That Mean?

SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.

First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.

Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.

Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.

Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.

As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)

Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:

  • 97% of consumers now search for local businesses online
  • 78% of small businesses get at least a quarter of their new customers via social media
  • 75% of users do not scroll past the first page of search results
  • Over 82% of internet users use search

Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!

Request a Consultation

Cause Marketing: How These 20 Visual Campaigns Created Massive Impact

Check out this article on how to create a lasting impact with visual marketing campaigns. Get inspired with 20 fantastic examples of visual campaigns that created a massive impact. Read more here – Canva.com

“The average consumer has come to associate marketing with some form of deception, and is constantly on the lookout for “the catch” in every message. The expression “marketing tactics” reminds us of all the fast food, luxury cars, unnecessary cleaning products, disposable fashion, and undesirable services that somehow someone managed to make us buy. But why is it that we rarely associate the word “marketing” with social good?”

Read more here – Canva.com


Using Nature’s Patterns In Logo Design

Check out this article, posted by Smashing Magazine, about gaining inspiration from nature and using it to create a great logo design. Read more here.

“There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy.”

 

What It Means to Design With Personality: 25 Awesome Case Studies

Get inspired with these 25 awesome case studies explaining what it means to design with personality. Read more at Canva.com.

“Think about some of the friends in your life right now. Who are the standouts? And why? For the most part, it will be the ones with whom you feel the greatest connection. The reason? The unique qualities of their personality gel with the unique qualities of your personality. That connection you feel can mean the difference between a good friend and a great friend.”


Inspiration: Web Designs with SUPERSIZE Typography

Get inspired with these awesome examples of website designs that incorporate supersize typography in different and creative ways. Read more at Line25.com

“This supersize typography cleverly plays two roles; it introduces the site with an attention grabbing title, while also forming part of the overall website design. You’ll see how most of these sites otherwise have solid colour backgrounds and minimal layouts to allow the text to take focus.”


Inspiration – Web Design Layouts with Angled Lines

Check out these cool web design layouts that incorporate angled lines in it’s design! Read more at Line25.com.

“Website layout designs naturally tend to make use of horizontal and vertical lines due to the blocky nature of the coding behind them, but designers are breaking free from these constraints by using dynamic angles in their designs. Sometimes these angled lines are simply background images created in Photoshop, but others are animated elements made directly in code.”


Inspiration – Beautiful Design Composition

Looking for a little print design inspiration? Check out these beautifully designed compositions posted by Abduzeedo.com!

“More and more the web is bringing back the classic principles of good graphic design with attention to typography and grid systems. Besides that it seems that the web is graduating from the phase where everything should be above the fold, where density is better than well organized and spaced out compositions.”


5 Ways to Use Shapes Creatively in Your Designs

Try incorporating shapes into your designs using these five creative tips, posted by Canva!

“Think outside the box and use shapes creatively in your designs. From framing your content to create emphasis to creating a unique text box, shapes are a simple tool that can be used to add professional effects to your designs.”


Online Magazine Website Layouts for Design Inspiration

Check out these lovely layouts for online magazine sites, posted by Webdesign Ledger!

“These designs should provide more than enough ideas for crafting usable widgets, content styles, links, and headlines. Featured images and other common magazine elements have become a staple in digital magazine layouts. These examples should provide a meaningful base to structure new magazine websites in the future.”


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