Mobile responsiveness is one of the biggest hot-button topics in digital marketing in 2015 as we head into 2016, and that was only strengthened by Google’s algorithm change in April of this year, putting a premium on mobile-friendliness of websites as one of the more important parameters for good search ranking.
In addition, 2015 is the first year that more Google searches take place on mobile devices than on computers in the United States. In anticipation of this, Google made the change to their algorithm to emphasize the importance of either mobile responsiveness of websites, or the existence of a standalone mobile website or landing page. Google has also created a mobile-friendly test tool that allows users to enter a webpage URL and see if it is responsive.
Per Google Webmasters’ blog, this update will not affect searches from tablets or desktops. Only mobile-friendly pages on a website will feel the positive impact, not the entire site, so essentially, making one page mobile responsive doesn’t mean Google will recognize your website as a whole to be mobile-friendly. Finally, mobile-friendliness is recognized equally whether you have a responsive website design, or a standalone mobile site.
Robintek has been building mobile responsive websites for many years and has retro-fitted many sites for mobile-friendliness as well. We are happy to consult on your needs and budget to determine which path is right for your business. Let us know how we can be of service!
Learn More About Mobile-Friendliness
Check out our new website design and launch for Pioneer Energy Management.
“Founded in 2003, PEM is a utility submetering company that provides private electric and water submetering systems. We offer meter installation, reading, billing, collections and street light repair services. Our mission is to provide excellent service that exceeds customer expectations.”
Check out our new website design and launch for Microsurgical Endodontics.
Microsurgical Endodontics – “Our Doctors and our caring staff have been providing specialized endodontic care in Central Ohio since 1992. We have earned the trust of our referring dentists and their patients by providing the highest quality of care possible using proved, advanced techniques in a friendly and comfortable environment.”
Check out our new website design and launch for NPK & H.
NPK&H – “We will provide our valued business and individual clients with creative and practical solutions to legal problems that reflect our thorough review and understanding of the most current laws.”Focusing on employment, labor, litigation, business transactions and disputes, college and university, annexation, insurance defense and not-for-profit representation.
Check out our new website design and launch for AlaskOmega.
“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”
Check out our new website design and launch for recruiting & professional staffing firm, TYGES.
“As an award winning office, Tyges takes great pride in the quality of service we provide. What sets TYGES apart from the pack is our ability to provide our customers with a full solutions model on a global scale. TYGES delivers results in the areas of Permanent Placement, Contract Staffing, and full-scale Outsourcing in both Manufacturing and Healthcare.”
Check out our new website design and launch for Sears Heating and Cooling.
“Sears Heating and Cooling was founded in Columbus, Ohio in 1950. We are family owned and operated and since our company’s birth, we have maintained the highest level of service-based heating and air conditioning support in Ohio. We only employ well-trained and highly courteous individuals, ensuring our entire company sticks to its goal of always offering the best service possible in Central Ohio.”
Check out our new website design and launch for New Albany Educational Consultants.
“New Albany Educational Consultants partners with educational providers to incorporate emotional intelligence into their educational programs. Our unique Social and Emotional Learning (SEL) Programs provide a learning platform for children to develop their emotional intelligence through the active process of EQ coaching. Our cutting-edge approach toward integrating emotional intelligence into the educational platform has allowed us to build lasting partnerships that lead to a stronger community.”
Check out our new website launch for Delaware St. Mary Catholic Church.
“We will always strive to be a faithful community of Christian believers who joyfully embrace and share the Catholic faith and traditions passed on by the apostles of Jesus Christ. We will extend our joy, hospitality and the meaningful voices of our faith to brothers and sisters in Christ both within and outside our parish borders. We will reach out to the physical and spiritual needs of all of God’s creatures. Being a community of faith, we are committed to using the personal gifts of every member to the benefit of all and the growth of the Kingdom of God.”
Check out our new website launch for Daily Fantasy Sports 1.
“DFS1 is a group of full time professionals that play DFS for a living. As a sports fan, it is impossible to not see DFS ads during most major sporting events. With all the different sites out there, it may be confusing on how to get started. Fortunately you have come to the right place.”