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All posts tagged logo design

EXPERT SERIES – Why is consistent branding important to your business?

 

branding

Written by Eric Meinen, VP & Chief Creative Officer

Your brand is how you represent yourself to the world. Branding is not just your logo or your company colors (although important), branding encompasses so much more. From your website to your business cards to your overall message, consistent branding across all platforms helps establish your company’s identity.

A potential customer should be able to pick up one of your flyers, go to your website or look you up on social media and not feel like they’re viewing 3 different companies. The more consistent you are across every medium (web, print, video, etc.) the more recognizable you become. Recognition leads to familiarity which leads to trust.

When working with a client to develop their brand, we take into consideration many aspects of their business. Just a few questions we ask are:graphic_design_marketing_branding What is your current image? What makes you unique? Who is your target audience? Who are your competitors? Who you are and what you do should drive how you want you to be perceived. And although each business is unique with a different message, once your brand is in place, consistency of brand is something every company should have. Once your brand is established though, maintaining it might just prove to be more difficult.

Building a branding guide is a great first step towards maintaining your brand. A branding guide sets the usage rules for everything from logos to fonts to photos. Once your branding guide is in place, every member on your team will have a resource and reference to turn to when marketing your business across multiple platforms.

Your brand is the foundation of your marketing. It’s how you’re perceived by your clients. Without a strong consistent brand, your message is muddled, your image is blurred and your goals are unfocused. Contact Robintek now to see how we can help bring your brand into focus.

Robintek News – February 2016

Robintek Featured Project

College Bound Advantage Logo Design

 

We work with you to get a feel for your business and what kind of image you wish to project. We keep you involved in the logo production process every step of the way. Click here to learn more!

College Bound Advantage is committed to serving families of aspiring college students, and providing access to information necessary to make informed choices about which colleges to attend.  Robintek has completed the logo design and is currently building a custom website.

Robintek Featured Project

Music Guerrilla Business Cards

 

The Music Guerrilla uses music as an accessible portal for personal, educational and emotional growth for schools and community programs, with special attention to underserved and low-income areas. Whether a listener, performer, educator or supporter, The Music Guerrilla serves to empower and inspire a new generation to think, act and create.  Robintek is building the website currently.

Industry News


Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

Using Nature’s Patterns In Logo Design

Check out this article, posted by Smashing Magazine, about gaining inspiration from nature and using it to create a great logo design. Read more here.

“There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy.”

 

Inspiration: Clean And Thin Line Designs For Logos

Check out this collection of inspiring logo designs that incorporate clean, thin lines. View the full collection here at naldzgraphics.com.

“Logos today are more preferred to be clean, clear, and distinct. The simplicity makes it easier for people to perceive the design, thus making it easier to be described and remembered. With this current demand, designers have adapted the use of thin line in creating designs to their projects such as logos.”

 

How the Bucks’ redesign was born

Check out this behind-the-scenes look at the re-branding of the Milwaukee Bucks. Read more about it on espn.com.

“Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: “Nike designed these uniforms,” or “The NFL created this logo.” It’s rare that the specific people involved in a sports design project are identified, and rarer still that those people are made available to discuss their work.”


Creative Bell Logo Designs That Will Give You Motivation

For a little inspiration take a look at these creative logos featuring bells, posted by Naldz Graphics!

“Logo designs are one of the important factors that give an impeccable influence to any companies’ identity. With this, it is important to be precise with design so that it will effectively represent your company. Today, we have compiled some of the most beautiful Bell Logos that can give you some inspiration and ideas for your own logo design. Be sure to check them all out below. Come, take a peek, and enjoy!”


Feather Logo Ideas To Inspire You

Check out these inspiring examples of feather logos, Posted by Naldz Graphics!

“Today, we have gathered a handpicked list of beautiful Feather Logo designs for your convenience. Scroll down and see some of the best logos that we have found in the net. Come, take a peek and be inspired.”

Wanna see more logo designs? Check out some of the logos we’ve done for our clients here at Robintek.com

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