Check out this article that Web Designer Depot posted that explains what style guides are and why your brand needs one.
“A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look.”Read more here!
With every brand there’s a story. And to be relatable to the masses, you’d need a good story to tell.
“Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even to what degree of emotion the story evoked. Brands who have a strong story provide the same long term results as a movie or story. And just as with a poor or boring story that is easily forgotten, a brand without a stand out story is quickly forgotten and replaced.”
Ohio Business Tours is a local and veteran owned company that creates dynamic 360° virtual tours for businesses looking to increase their presence online, specifically through Google media. Ohio Business Tours go through a unique process that entails photographing your business using state of the art equipment then producing a virtual tour of your establishment using Google’s proprietary software and finally integrating your tour into a variety of Google media such as Google Maps, Searches, Street View and Google+. “Ohio Business Tours is dedicated to doing one thing, and doing it well, Google Business View Tours.” Check out their new website for more details!
Here at Robintek, we can help you gain a better online presence! Search Engine Optimization (SEO) is all about making your website more visible online. Our SEO experts will create a targeted plan to reach your desired audience in a variety of ways.
Our goal when approaching an SEO project is to use technology to help you find and achieve a higher ROI, gain competitive advantage, create long term positioning, acquire targeted traffic and increase brand visibility. These are just a few benefits of an SEO campaign. In the beginning, it’s inevitable that your business will be stronger in some areas with its online presence than others. To build a SEO campaign, a business must think of their online presence in three “buckets” – Content, Structure and Outside Influence (See Graphic Above). Read more here!
It is important to recognize the power of the internet when thinking about improving your business. While it is critical to have a sharp and professional design, your website can do so much more! At Robintek, our team is dedicated to helping every business reach its full potential through the web. Our expertise lies in custom web development. By keeping our clients business plan top of mind, we explore and evaluate opportunities to improve not only the look and feel of the website, but also give a unique perspective to our clients regarding opportunities to use the web to improve business processes and even office efficiency. We’ve designed custom websites for customers around the country. To see some of our work please visit our portfolio page.
Improving visibility is very difficult task to accomplish as a freelance designer. This makes it hard to gain more work and experience. To help out with this, check out this post about improving your visibility on Twitter by Vandelay Design!
“One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.”
Want to generate more traffic to your site? Check it out these tips on easy ways to build a buzz around your website posted by Web Designer Depot!
“Your website looks slick, your products and services are amazing, and you’ve launched multiple marketing campaigns. So why isn’t your site producing the numbers you need? Getting buzz for your site isn’t always easy—but it’s necessary for your business to thrive. If you’re looking to ignite your audience and get them talking about your website, you need the right strategy. These 7 tips will help get you there.”
Get excited about Emotional Branding posted by Smashing Magazine! Check it out!
“Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.”