Columbus Ohio Custom Website Designs

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All posts tagged photography

EXPERT SERIES – Understanding Copyright and the Imagery on your Website

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Written by Rachel List, Photographer & Designer

“Can I use this picture on my website?”

We get this question all the time from our clients, and the answer depends on the image copyright. Websites today are very visually driven and including compelling photos can help your business gain customers.  Making sure that you aren’t infringing on copyright with the photos you use on your site is incredibly important to avoid costly bills and potential lawsuits. Here are some quick tips on determining which photos you can use on your website without committing copyright infringement.

 

“I took this photo myself, can I use it on my website?”

YES

Copyright for a photo or other creative work is held by the creator of that image or work. If you took the photo, you are the creator and you can use those photos in any way you like.

 

“A friend took this photo; can I use it on my website?”objective

MAYBE

Did your friend give you permission to use the photo? If they did, then yes you can use the photo on your website. If you want to be completely sure you’re covered ask your friend to give you permission to use the photo in writing.

 

“I found a photo I like online; can I use it on my website?”

NO*

In almost all cases, you can’t just find a photo online and use it on your website because you don’t hold the copyright to that image. This is true for almost all online sources from google to Facebook, and everything in between. Just because someone shares a photo online does not mean that it can be used by anyone. The original creator of the image still retains the copyright and can enforce that copyright, which can result in civil or criminal penalties. There are only three exceptions to images found online being off limits for general use.

  1. You purchased the image from a stock photography agency online, which specifically sells photos with limited copyright permissions allowing you to use the photo on your website.
  2. You track down the original creator of the photo that you found online and get written permission to use the photo on your website.
  3. The image is in the public domain. (There are a lot of rules regarding images in the public domain, which we will address in another article)

 

“I purchased a photo from a stock agency, can I use it on my website?”

YES

Stock photography agency’s like iStockPhoto or Fotolia are great places to find imagery for your website and you don’t have to worry about copyright infringement because you are purchasing the right to display the image on your website. Each agency has a slightly different policy about usage rights so if you have questions about how you are using an image you can refer to their usage rights policies to make sure you’re in the clear.

 

“I don’t know where this photo is from, can I use it on my website?”

NO

If you’re unsure where you found a photo and you use it on your website, you could be infringing on copyright and opening yourself up to legal action. It’s better to not use a photo if you’re unsure of where it came from.

 

In conclusion, when selecting images for your website it is important to know where they came from and make sure you have permission to use the image in order to avoid leaving yourself open to civil or criminal penalties.

EXPERT SERIES – Why is consistent branding important to your business?

 

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Written by Eric Meinen, VP & Chief Creative Officer

Your brand is how you represent yourself to the world. Branding is not just your logo or your company colors (although important), branding encompasses so much more. From your website to your business cards to your overall message, consistent branding across all platforms helps establish your company’s identity.

A potential customer should be able to pick up one of your flyers, go to your website or look you up on social media and not feel like they’re viewing 3 different companies. The more consistent you are across every medium (web, print, video, etc.) the more recognizable you become. Recognition leads to familiarity which leads to trust.

When working with a client to develop their brand, we take into consideration many aspects of their business. Just a few questions we ask are:graphic_design_marketing_branding What is your current image? What makes you unique? Who is your target audience? Who are your competitors? Who you are and what you do should drive how you want you to be perceived. And although each business is unique with a different message, once your brand is in place, consistency of brand is something every company should have. Once your brand is established though, maintaining it might just prove to be more difficult.

Building a branding guide is a great first step towards maintaining your brand. A branding guide sets the usage rules for everything from logos to fonts to photos. Once your branding guide is in place, every member on your team will have a resource and reference to turn to when marketing your business across multiple platforms.

Your brand is the foundation of your marketing. It’s how you’re perceived by your clients. Without a strong consistent brand, your message is muddled, your image is blurred and your goals are unfocused. Contact Robintek now to see how we can help bring your brand into focus.

Robintek News – November 2015

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Custom Holiday Cards and Christmas Photography

With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.

Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!

Robintek Photography

AlaskOmega Website Launch

We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!

About this Client

“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”

AlaskOmega
 

November Newsletter

Industry News: SEO

You Keep Saying SEO – What Does That Mean?

SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.

First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.

Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.

Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.

Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.

As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)

Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:

  • 97% of consumers now search for local businesses online
  • 78% of small businesses get at least a quarter of their new customers via social media
  • 75% of users do not scroll past the first page of search results
  • Over 82% of internet users use search

Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!

Request a Consultation

Robintek – Free Military Photo Sessions

Robintek - Free Military Photo Sessions

Robintek is now offering free photo sessions to the first 20 active, reserve, and veteran military personnel and their families that contact us. The photo session includes a free 30 minute studio photo session and a free DVD of 5-10 edited pictures. Contact us today to reserve your free photo session!

To reserve a photo session call us at 614-888-3001 or
email us at info@robintek.com


Robintek – Business Photography

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Whether you need a formal headshot, office photos, or a photographer for a business event, Robintek photography offers a range of business photography services to fit your needs. Robintek Photography offers our business photography services in and around the Columbus, Ohio area, including Worthington, Dublin, Westerville, Hilliard, Powell, Lewis Center, Reynoldsburg, and Upper Arlington. We are happy to travel outside of the Columbus area for your business, please contact us for pricing.


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View more Business Photos at RobintekPhoto.com
If you are interested in Business photography with Robintek, please contact us at 614.888.3001 or email us for a custom quote.


Robintek – Wedding and Engagment Photography

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Because photography captures some of the most significant subject matter and deeply personal moments for our clients, getting to know who you are is very important to us. It’s part of what makes our work so special. More than anything, we want you to feel comfortable with who we are, how we think, and what we can do for you.

Visual storytelling continues to be the backbone of our work. Whether we’re capturing the fleeting moments of childhood, commemorating a family’s laughter, or preserving the look and emotion of a couple’s wedding day, we’re helping out clients tell their stories through pictures. We love witnessing these wonderful times in our clients’ lives, but creating beautiful images they’ll cherish for generations to come is our greatest honor.


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View more Wedding and Engagement Photos at RobintekPhoto.com
If you are interested in Wedding and Engagment photography with Robintek, please contact us at 614.888.3001 or email us for a custom quote.


Food Photography | Schneiders Bakery

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Food Photography | Schneiders Bakery Westerville, Ohio

Today I have some delicious food photography for you to enjoy! We are lucky enough to work with Schneiders Bakery in Westerville, Ohio, taking photos of their tasty cakes and other baked goods as well as designing their website. Schneiders has been the place to go for sweet treats in Westerville for over 60 years, making a wide variety of cookies, doughnuts, breads, cakes and other treats daily. If you’re ever in the area you should definitely stop in and try a doughnut, you won’t be disappointed! Feast your eyes on some of the tasty treats we got to photograph!

– Rachel, Robintek Photographer

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View more photos at RobintekPhoto.com
If you are interested in food photography or product photography with Robintek, please contact us at 614.888.3001 or email us for a custom quote. You can also view more examples of our work by visiting our product photography page here. We offer both in studio and on location product and food photography and can make a custom quote to fit your needs.


Robintek Product Photography | Peace+Love+Bling

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Product Photography | Peace+Love+Bling

Any day we get to do product photography for Peace Love Bling Jewelry is a good day. I love this product line and when Leanne calls me up to schedule a session for new products I cannot wait to see what she has to show me. This session was no exception with lots of fun, playful, shiny bling! Peace Love Bling’s products look great on a simple white background, showing off their beautiful details and color.

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Robintek Photography offers a wide variety of options for product photography, you can view our portfolio and read more about those options by clicking here. If you’re interested in scheduling a product photography session with Robintek please contact us at 614.888.3001 or email us. Thanks Leanne for choosing us to photograph your products, I’m excited to see what you bring in next!

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If you are interested in seeing more of Peace Love Bling’s product line you can visit their website www.peace-love-bling.com

View more photos at RobintekPhoto.com
If you are interested in Product photography with Robintek Photography please contact us at 614.888.3001 or email us. We offer both in studio and on location sessions. Please contact us for more information!


Robintek Photography | Bridget and Lexi

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Family Photography | Bridget and Lexi

We loved this family photography session with Bridget and Lexi! Summer has been treating us well here at Robintek Photography. With milder weather than we usually have this time of year going outside for photo sessions has been so enjoyable! Plus, with these two, photos are always lots of fun. We’ve had the honor of photographing Bridget and Lexi since they were babies and it is always fun to see how much they’ve grown since our last session.

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This session was extra fun as we got nostalgic about a session we did when Lexi was a baby, at the same location! Everal Barn in Westerville is one of my favorite locations for family photos. Everal Barn is beautiful with it’s bright white siding, smaller brick outbuildings, a lovely lake and well taken care of grounds. There are always great spots for taking photos in any season. Thanks to Bridget and Lexi and their parents for a fun session, we hope you enjoy your pictures, and we can’t wait to see you again in a few months!

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View more photos at RobintekPhoto.com

If you are interested in Family and Children photography with Robintek Photography please contact us at 614.888.3001 or email us. We offer both in studio and on location sessions. Please contact us for more information!


Robert Mason | Product Photography

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We had the pleasure of photographing some items for the Robert Mason Company. Below are a few examples of the pieces that were photographed.

“Vintage inspired, casual but classic sophisticated design is the hallmark of the Robert Mason Company. Now headquartered in Columbus, Ohio, the Robert Mason Company features office supplies and accessories that are either designed by Robert himself (or curated by Robert from around the globe) that will inspire you to do your best work, have fun and look good doing it.”


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