Search Engine Optimization
Search Engine Optimization (SEO) is all about making your website more visible online. Our SEO experts will create a targeted plan to reach your desired audience in a variety of ways.
Our goal when approaching an SEO project is to use technology to help you find and achieve a higher ROI, gain competitive advantage, create long term positioning, acquire targeted traffic and increase brand visibility. These are just a few benefits of an SEO campaign. In the beginning, it's inevitable that your business will be stronger in some areas with its online presence than others. To build a SEO campaign, a business must think of their online presence in three "buckets" - Content
and Outside Influence
(See Graphic Above
SEO campaigns can vary so greatly in cost due to differing implementation capabilities and business needs, and that is the reason the experts from Robintek approach SEO a bit differently than their competitors. We recommend every client go through an initial review to evaluate their current position in the online market and a plan for implementation moving forward will be built around your budget and custom needs of your business.
INITIAL REVIEW with a report:
Keyword Research & Recommendations
What keywords will pull in qualified traffic? How many searches do these terms/phrases get? How should keywords be used in the site to attract search traffic?
Review of Search Engine Friendliness Issues
URLs, KW Usage, Code, Internal Linking, Metadata,
Sitemap Use, etc.
Who's currently targeting the audience you want?
Recommendations for Avoiding Negative Search Engine Issues
Duplicate content, redirection of content.
Design, Usability & User Experience Suggestions
Does the current website have functionality? What are some options to implement that could help improve the way visitors perceive and use the site, and make it more attractive?
Content Creation Suggestions
What content would be valuable to add to the site to attract additional traffic and convert existing users? Are there potentials? What is the best Link Bait?
Link Acquisition Suggestions
A list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign.
At Robintek, it is important that you walk away from this process completely satisfied.
To ensure your satisfaction, Robintek will turn over our full report of the initial review to you, along with our best recommendations on moving forward with implementation. We understand at this point, you may be able to move forward without us, but we have the full capability to implement the changes ourselves, or we can work with your current IT team should you choose to use us as your developers. For further information on our SEO package or our many other services contact Robintek