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EXPERT SERIES – Benefits of Pairing Organic SEO Efforts with a Site Redesign

 

main_image_developmentWritten by Joe Jorgenson, President

Over the past several years, Google has shifted its focus to the ongoing activity and engagement level of businesses, and their websites, to help determine rankings. The efforts a business takes to improve its position without engaging in paid advertising, or Pay-Per-Click campaigns, is referred to as Organic Search Engine Optimization. The most common efforts include:

  • Launching a Blog and implementing an aggressive approach to producing new blog content.
  • Producing case studies, white papers or in depth analysis of services offered by the company.
  • Adding multiple well designed, single focus, landing pages with clear calls to action.
  • Keywords and Meta tags count for less than they once did, but they still matter.
  • Tracking your visitors beyond the monthly hit count. Where did they come from? What did they search for when they came to us? What page did they leave from? Was there a conversion?
  • A link building strategy can take time to implement, but is effective.
  • Social Media is a necessary evil in today’s competitive business environment.
  • Mobile responsive web designs or retrofits make the site better for mobile users and will be rewarded in searches performed on mobile devices, which is more than 50% on Google.

Most of the effective Organic SEO work has to do with ongoing activity. Putting programs in place that require content contributions for all levels of your organization spreads the work around and allow for a better engagement across disciplines. Sharing the results of keyword research will help inform those contributors as to the company’s digital marketing objectives, the competitive landscape and will help to improve the content’s effectiveness. Too often a variation of a phrase will get searched for many multiples more frequently than another. Knowing this from the beginning will help those authors use the most effective phrasing.

The same content can be summarized, linked to and referenced on social media to provide quality content consistently. Social media allows for a more relaxed tone. Quality engagement can come from all types of posts, including the simple ‘Friday Funny’, sharing a local sports team’s post or wishing everyone a safe holiday weekend can get as many likes or shares as a well prepared article.

If Organic SEO is tied to the level of engagement and activity, why is a website redesign a recommended addition to most plans? Why do clothing stores spend so much time staging their products? The consumers have already driven to the store, parked and walked in. Why spend so much time and money month after month to make the store look beautiful? The answer is to increase the level of engagement with the consumer, to increase the conversion rate and to sell each person more each time we interact with them.

Some of the specific benefits of a redesign are:

  • Consumers feel high quality, modern websites reflect that the company is more trustworthy, more stable and that the interaction on the website will be more secure.
  • A redesign can afford the opportunity to place contact forms on every page, without looking forced.
  • Anchors to blog content can be placed on relative pages allowing for an automated way to update content throughout the site. The homepage shows the three most recent blog articles. A particular service page could show the three most recent blog posts pertaining to that service. Post one blog and update 5 pages by hitting save.
  • The cost of retrofitting a site to be mobile responsive or to include common conversion tools can often cost as much as rebuilding the site from scratch.
  • If updating content on your site frequently is something Google rewards, a redesign will see every page on your website updated at once.

high street tattooThere’s no silver bullet. There’s no one answer and the person who emailed promising to get you to number one on Google is either lying or is selling Pay-Per-Click. The most effective solution is to have the best website and to publish the best content, period.

Start with a plan for how to manage the ongoing content generation, social media interaction and research into how your current site has served. From there, look at competitor’s websites and similar businesses from other markets to see how they’ve structured their site. Look at other websites for businesses who serve the same people you’re trying to reach. Take the best pieces from each, come up with a design that reflects well on your brand, then build a new website!

But remember, the best race car in the world won’t win anything unless you put gas in the tank and drive it.

Robintek News – February 2016

Robintek Featured Project

College Bound Advantage Logo Design

 

We work with you to get a feel for your business and what kind of image you wish to project. We keep you involved in the logo production process every step of the way. Click here to learn more!

College Bound Advantage is committed to serving families of aspiring college students, and providing access to information necessary to make informed choices about which colleges to attend.  Robintek has completed the logo design and is currently building a custom website.

Robintek Featured Project

Music Guerrilla Business Cards

 

The Music Guerrilla uses music as an accessible portal for personal, educational and emotional growth for schools and community programs, with special attention to underserved and low-income areas. Whether a listener, performer, educator or supporter, The Music Guerrilla serves to empower and inspire a new generation to think, act and create.  Robintek is building the website currently.

Industry News


Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.find us on instagram

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

God Of Gam3z – Kickstarter Campaign

GOG_blog

Robintek is proud to be working on this project and campaign. Fantastic idea for all the gamers out there!

GodofGam3z – “GodofGam3z.com was started when we recognized a need to improve the gaming community and to provide a platform where casual and competitive gamers can meet, play and share their experiences. GodofGam3z.com seeks to create the most precise and convenient matching service ever. Our system will Find and Contact the people who best match your profile. We give you the communication and scheduling tools to get you playing now!”

Help the team at God Of Gam3z reach their Kickstarter goal by clicking here!

www.godofgam3z.com


The Evolution Of SEO Trends Over 25 Years

Check out this article, posted by Search Engine Land, that takes you through 25 years of SEO trends.

“SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuable and relevant relationships. Today, SEO connects a generation of knowledge-hungry individuals to targeted information through a network of personalized, accessible, and engaging content media.”


What Is Social Media Marketing?

Take a look at this interesting article explaining the term Social Media Marketing. Read more here.

“Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.”


Best Twitter Practices for Improving Visibility

Improving visibility is very difficult task to accomplish as a freelance designer. This makes it hard to gain more work and experience. To help out with this, check out this post about improving your visibility on Twitter by Vandelay Design!

“One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.”

http://vandelaydesign.com/blog/blog-promotion/best-twitter-practices-for-improving-visibility/

7 simple ways to build a buzz around your website

Want to generate more traffic to your site? Check it out these tips on easy ways to build a buzz around your website posted by Web Designer Depot!

“Your website looks slick, your products and services are amazing, and you’ve launched multiple marketing campaigns. So why isn’t your site producing the numbers you need? Getting buzz for your site isn’t always easy—but it’s necessary for your business to thrive. If you’re looking to ignite your audience and get them talking about your website, you need the right strategy. These 7 tips will help get you there.”

http://www.webdesignerdepot.com/2014/04/7-simple-ways-to-build-a-buzz-around-your-website/