Mobile responsiveness is one of the biggest hot-button topics in digital marketing in 2015 as we head into 2016, and that was only strengthened by Google’s algorithm change in April of this year, putting a premium on mobile-friendliness of websites as one of the more important parameters for good search ranking.
In addition, 2015 is the first year that more Google searches take place on mobile devices than on computers in the United States. In anticipation of this, Google made the change to their algorithm to emphasize the importance of either mobile responsiveness of websites, or the existence of a standalone mobile website or landing page. Google has also created a mobile-friendly test tool that allows users to enter a webpage URL and see if it is responsive.
Per Google Webmasters’ blog, this update will not affect searches from tablets or desktops. Only mobile-friendly pages on a website will feel the positive impact, not the entire site, so essentially, making one page mobile responsive doesn’t mean Google will recognize your website as a whole to be mobile-friendly. Finally, mobile-friendliness is recognized equally whether you have a responsive website design, or a standalone mobile site.
Robintek has been building mobile responsive websites for many years and has retro-fitted many sites for mobile-friendliness as well. We are happy to consult on your needs and budget to determine which path is right for your business. Let us know how we can be of service!
Learn More About Mobile-Friendliness
To Our Valued Clients,
The following is an important announcement for any of our hosting customers using the WordPress platform for their website or blog:
WordPress 4.3.1 is now available. This is a security release for all previous versions and we will begin updating your sites immediately.
During the update process, your site will be placed into “Maintenance Mode” until the new software installation is complete. It is also possible that the core WordPress software upgrade could affect other functionality on your website.
If after this update you notice any changes in aspects of your website or if you have any questions concerning this most recent security release, please email us at firstname.lastname@example.org or call 614-888-3001.
The Robintek Security Team
Check out our new website launch for Renew Hardwoods.
“Reclaimed wood is our passion, and we are involved in every part of the process from the taking down of the structure (primarily barns), to the sorting and shipment of the lumber to the mills, the milling process, the shipping process, and customer support with installation & finishing.”
Check out these new tools to help you build your next website in this article posted by Creative Bloq.
“No one enjoys debugging their work, so this month we’ve collected up a few tools that make it a bit easier. There’s CSS Dig, a Chrome Extension that exposes your CSS in a useful format so you can poke around and find inconsistencies; ES Feature Tests, which you might see as an alternative to caniuse; and Vorlon.js which helps you to test your code on lots of devices.”
Check out our new website launch for Hocking County Board of Developmental Disabilities.
“Hocking County Board of DD is committed to providing comprehensive life spanning services for individuals with mental retardation and developmental disabilities. The individuals being served are the cornerstone for these services provided by the Board and shall be promoted through the Board’s commitment.”
Search Engine Optimization, or SEO, is a service that increases the overall visibility of a website to potential clients. When a potential client performs a web search for a product or service, the returning results will display a surplus of pages that mention that product or service. Robintek’s SEO service specialists will provide you with the necessary tools to help get your website ranked higher on the results list (such as Google and Yahoo), giving your website more exposure and increasing client engagement. Click here to learn Why SEO Matters.
Click here to view a list of everything that the Robintek SEO service will scan your website for and why they are important. Our SEO specialists will also analyze your online presence and develop an online strategy specifically designed to boost your overall online performance.
Check out our new website launch for Oris Intel.
“ORIS Intel provides Online Retail Intelligence Solutions to manufacturers, distributors, retailers and law firms. We were founded in 2013 to assist these companies in understanding online marketplaces and to help them monitor and enforce price policies such as Minimum Advertised Price (MAP), Unilateral Price Policy (UPP) and Resale Price Maintenance (RPM).”
Camp Akita is a fantastic summer camp located 45 miles southeast of Columbus in Logan, Ohio. With 1200 acres of land, Camp Akita has plenty of room to accommodate events for kids, church retreats, school field trips as well as Corporate group retreats.
Here’s what Scott Walker, Director of Camp Akita, had to say about the work we did.
“Joe and the rest of the Robintek staff completely redesigned our website from dull, boring and hard to use into the best summer camp website I have ever seen. I told them the feeling I wanted when someone landed on our page and they nailed it.” Read more here!
Director of Camp Akita
Check out our new website launch for Veneer Stone Works!
Veneer Stone Works manufactures and distributes beautifully handcrafted stone veneer. Their stones are produced using the highest quality materials and modern technology. Make any project, wheather it be large or small, stand out with Veneer Stone Work’s quality stone products. For more information check out their new website!