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Robintek News – February 2016

Robintek Featured Project

College Bound Advantage Logo Design

 

We work with you to get a feel for your business and what kind of image you wish to project. We keep you involved in the logo production process every step of the way. Click here to learn more!

College Bound Advantage is committed to serving families of aspiring college students, and providing access to information necessary to make informed choices about which colleges to attend.  Robintek has completed the logo design and is currently building a custom website.

Robintek Featured Project

Music Guerrilla Business Cards

 

The Music Guerrilla uses music as an accessible portal for personal, educational and emotional growth for schools and community programs, with special attention to underserved and low-income areas. Whether a listener, performer, educator or supporter, The Music Guerrilla serves to empower and inspire a new generation to think, act and create.  Robintek is building the website currently.

Industry News


Instagram Releases Much-Requested Feature

Good news this week for those that handle multiple Instagram accounts, the photo-sharing service has announced that users can now toggle between multiple accounts within the app, without having to log out of one and log into another.  This is a feature that Instagram users have been clamoring for, for quite some time, and starting Monday morning, users already have been able to see that feature.

This is particularly exciting news for small business owners that now have the ability to quickly switch between their business’ account and their personal accounts, not to mention social media managers out there who have long struggled with handling the log in and log out process for several Instagram accounts.  The update, which is version 7.15 for the app, allows up to five separate accounts.

For more information on how to get multiple accounts set up for yourself, check out Buffer’s article here.  And, be sure to follow Robintek on Instagram!

PRESS RELEASE: Robintek Announces Leadership Changes

Columbus, OH:  On February 1, 2016, Robin Technologies Inc. announced the following changes to its leadership structure:

  • Joe Jorgenson now holds the title of President, formerly Vice President and Chief Operating Officer
  • Jeremy Jorgenson now holds the title of Chief Executive Officer, formerly Vice President and Chief Information Officer
  • Gary Jorgenson now holds the title of Chairman, formerly President and Chief Executive Officer
  • Eric Meinen now holds the titles of Vice President and Chief Creative Officer, formerly Creative Director

“While [company founder Gary Jorgenson] still plays an active role in the company, he’s stepping back from the day to day operations,” explained Joe Jorgenson.

About Robin Technologies, Inc.:  Robin Technologies is a family owned web development, multimedia, and technology company with offices located in Worthington, Ohio.  In business since 1998, Robintek is the primary web developer for over 500 companies and has done work for many more. The web is a powerful avenue that can change the way you do business and Robintek was founded to do just that. We can offer much more than a basic web design.  Clients select our company not only because of the excellent service and personal care, but also for our unique ability to blend custom web design with dynamic web programming that will help engage audiences and simplify business processes to make them more efficient. http://www.robintek.com

Robintek News – January 2016

 Robintek Featured Product of the Month

SEO

With so many ways to manage your business’s online presence from social media to SEO, it‘s easy to become overwhelmed. Robintek offers Full Service SEO and marketing management services to optimize your online presence. Robintek can manage your local content, listings, social pages, media and analytics. By working with our SEO specialists you can make sure that your business has consistent messaging and branding across all platforms and we can help you leverage your brand’s analytics to maximize your business’ online performance.  Click here to learn how! 

 

Robintek Featured Project of the Month

tequila cowboy

Tequila Cowboy

Tequila Cowboy offers an exciting experience with dining and a revved up nightlife.  Tequila Cowboy is your one stop party when you come to Nashville, Columbus, or Lansing, with four venues under one rock’n rooftop!

Industry News
 
What Does Social Media Have To Do With SEO?

Everyone and their brother has a Facebook page now, thus, most businesses out there either have one or have considered the importance of having one.  It’s like eating your vegetables and exercising, we know we need to do it, but sometimes, life just gets in the way.  Can this have a bigger effect on your website’s SEO?  In the spirit of awards season for our favorite movies and TV shows, let’s explore, using some great quotes to guide us.

“If you don’t like what’s being said, change the conversation.”

The business world has changed a lot in the last ten years, thanks to the proliferation of social media.  Don Draper from Mad Men coined the phrase above, but unfortunately, Mr. Draper
hadn’t foreseen a day when the consumer has just as much power to control the message about a company, as the company itself.  Social media gives companies a human voice, and allows for far more interaction at a personal level.
However…

“With great power, comes great responsibility.”

Spiderman’s Uncle Ben wasn’t talking about brands using social media when he was talking with his nephew Peter Parker, but his quote holds true.  Posting to social media generates content on a page that links to your website, which Google views favorably when ranking search results.  A website may contain more keywords, but if you are the one with more social media engagement and updated content, you will get the higher bump.  Also, with consumers now having more access to companies on a much more visible level, as a business owner, the onus is on you to engage and interact, particularly if there’s an issue that needs addressed. 

“I’m gonna make him an offer he can’t refuse.”

When Marlon Brando’s Don Corleone uttered one of the most iconic movie lines in history, he had no idea that it could be used in the marketing and social media world.  That would have been something, social media was still 30-ish years away from even being the apple of the internet’s eye.  Nonetheless, when stuck for something about which to post, don’t talk about you – talk about your customers!  We now know how important it is to keep up engagement, so take a page from Don Vito:  Make them an offer they can’t refuse.  If nothing else, tell them how they can find value in your business, how they need to come see you…or else.  Ok, maybe not that strongly, but you get the idea.  

“Carpe Diem.  Seize the day, boys.  Make your lives extraordinary!”

Social media isn’t something to just “sit down and do.”  Mr. Keating from Dead Poets Society challenged his students, and us, to constantly look at things in a different way, which means when cool moments happen at work, take advantage of them and share them with the world!  Own an auto repair shop and just got a rare old Porsche that pulled into your lot?  Have a small shop on a main street when a parade is going by?  These are all real, real-time moments that are great for driving social media engagement and interaction.  Grab that smartphone, snap a couple of pictures, and tell the world what’s going on!

“May the force be with you.”

Well, this one was obvious, but the message holds:  Get out there, engage, and reap the benefits!

Industry News

Paid Advertising and Mobile:  ¡Viva La Revolucion!

It seems like all things mobile are all the rage today, doesn’t it?  Well, it’s true…in April of 2015, for the first time ever, more Google searches were done on mobile devices than desktop computers.  That means people are searching for services on the go.  Having the power to reach people anywhere, at any time sounds pretty good, does it not?  Enter paid advertising, or PPC.  When you do a Google search, those are the items that appear on the top of your results with “Ad” next to them.  The only cost incurred to the advertiser is when someone clicks on the ad.  The
option is also there to pay per 1000 impressions, or “sets of eyeballs” that see the ad.

It doesn’t stop there, however, as Facebook has become a big player in paid advertising within its own platform.  Any time you are scrolling through your news feed, and you see a “Sponsored” update, that’s what it is.  Both services allow for targeted audiences to receive your message, while Google’s messages are largely text-based, Facebook’s are image-driven.

Paid advertising allows your message, promotion, or website to be exposed to a much greater audience, mostly of your choosing.  On mobile devices, having a mobile-responsive website keeps cost-per-click down and ensures your ad will be shown as much as possible.  For Facebook updates for business pages, photo and video are almost required in order to get a lot of organic (non-paid) exposure, so these are the best posts to promote to a larger audience.

Robintek’s SEO and PPC specialists help you understand the nuances of this ever-evolving world.  We’re happy to be of service to help you grow your business!

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Robintek News – December 2015

MERRY CHRISTMAS FROM THE ROBINTEK TEAM!

Merry Christmas from Robintek

Robintek Featured Product of the Month:

Mobile Website Design

Creating a strong brand and identity for your business allows you to consistently and clearly communicate and build your reputation with your clients. There are many aspects to a strong brand design including logo design, branding guides, and design consistency in all your business’ marketing materials. Robintek can help you develop your brand and identity design.


Robintek Featured Project of the Month:

GODofGAM3Z.com Kickstarter Campaign

We have helped GODofGAM3Z launch a fantastic idea for matching casual and competitive gamers to meet, play, and share their experiences!


Industry News:

Search engine king Google has announced that its Google+ network is putting more emphasis on “Interests,” and thus diminishing its Google+ Local pages for businesses.  They have reiterated that they are still committed to local search, but do not believe Google+ is the proper platform for displaying business information.  You can read the full article here, via Search Engine Journal, but here are the highlights:
  • Google+ started as a social network, but never gained the traction they were looking for to compete with the likes of Facebook. They kept the elements that were successful, like Photos, Communities, and Collections.  Google+ Local was the place where Google displayed local business data, but have decided that is no longer the appropriate place for that information.
  • The change will not affect SEO or the ability to attract new customers from Google. They will continue to display local business data in both normal search results and in map results, in fact, the map results now contain more information than ever about local businesses, which is a good thing.
  • The Google My Business dashboard is not changing, as a business owner, you will still update any information about your business there. Data from there will show up in Google Search, Maps, and mobile search.
Local Search is still an immensely powerful tool to attract new customers.  Per the article, here are some statistics that support this:
Robintek SEO services target local search and review your website to elevate your business in search results using a variety of tools, starting at $95/month.  Consistency is key, and Google will reward businesses that have consistent information across the web.  Our specialists know the best techniques for your business, let us know how we can be of service!

Industry News:

Does Mobile Friendliness Affect Your Website’s Search Ranking?

Mobile responsiveness is one of the biggest hot-button topics in digital marketing in 2015 as we head into 2016, and that was only strengthened by Google’s algorithm change in April of this year, putting a premium on mobile-friendliness of websites as one of the more important parameters for good search ranking.

In addition, 2015 is the first year that more Google searches take place on mobile devices than on computers in the United States.  In anticipation of this, Google made the change to their algorithm to emphasize the importance of either mobile responsiveness of websites, or the existence of a standalone mobile website or landing page.  Google has also created a mobile-friendly test tool that allows users to enter a webpage URL and see if it is responsive.
Per Google Webmasters’ blog, this update will not affect searches from tablets or desktops.  Only mobile-friendly pages on a website will feel the positive impact, not the entire site, so essentially, making one page mobile responsive doesn’t mean Google will recognize your website as a whole to be mobile-friendly.  Finally, mobile-friendliness is recognized equally whether you have a responsive website design, or a standalone mobile site.
Robintek has been building mobile responsive websites for many years and has retro-fitted many sites for mobile-friendliness as well.  We are happy to consult on your needs and budget to determine which path is right for your business.  Let us know how we can be of service!

Robintek News – November 2015

Christmas and Holiday Photography Baby

Custom Holiday Cards and Christmas Photography

With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.

Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!

Robintek Photography

AlaskOmega Website Launch

We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!

About this Client

“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”

AlaskOmega
 

November Newsletter

Industry News: SEO

You Keep Saying SEO – What Does That Mean?

SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.

First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.

Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.

Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.

Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.

As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)

Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:

  • 97% of consumers now search for local businesses online
  • 78% of small businesses get at least a quarter of their new customers via social media
  • 75% of users do not scroll past the first page of search results
  • Over 82% of internet users use search

Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!

Request a Consultation

God Of Gam3z – Kickstarter Campaign

GOG_blog

Robintek is proud to be working on this project and campaign. Fantastic idea for all the gamers out there!

GodofGam3z – “GodofGam3z.com was started when we recognized a need to improve the gaming community and to provide a platform where casual and competitive gamers can meet, play and share their experiences. GodofGam3z.com seeks to create the most precise and convenient matching service ever. Our system will Find and Contact the people who best match your profile. We give you the communication and scheduling tools to get you playing now!”

Help the team at God Of Gam3z reach their Kickstarter goal by clicking here!

www.godofgam3z.com


New Website Design and Launch – Pioneer Energy Management

PEM_blog
Check out our new website design and launch for Pioneer Energy Management.

“Founded in 2003, PEM is a utility submetering company that provides private electric and water submetering systems. We offer meter installation, reading, billing, collections and street light repair services. Our mission is to provide excellent service that exceeds customer expectations.”


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