When we first met with Woody’s Wing House leadership, they had just purchased the future site of their restaurant and had embarked on a large-scale renovation. The owners of Woody’s Wing House endeavored to create a new model for the classic ‘Wing Joint’. The initial challenge was developing a logo and branding that would appeal to families, sports fans and foodies hunting for the perfect fried chicken wing! They had picked their name but needed help building their visual brand including their logo, menu, marketing materials, and website. They needed to create a memorable brand that embodied their vision, and could scale.