The ACPA website didn’t effectively represent their brand or culture. They wanted their website to reflect their passion for the arts & dedication to safety, inclusivity and diversity. They also needed to be able to communicate with several different target audiences; current students & parents, potential students, educators and regulators, and donors. Their website was difficult to manage and update, they needed a responsive site that they could easily manage internally. Finally, they needed to develop print and online materials to spearhead their new growth fund.