Columbus Ohio Custom Website Designs

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New Website Design and Launch – Columbus Instruments


Check out our newest website design and launch, Columbus Instruments!  This website was built using our Robintek CMS, and contains a custom product management system, and custom design elements.

Columbus Instruments is a private, family-owned manufacturer of instrumentation for monitoring behavior and physiology in lab animals (non-human) as well as instrumentation for Environmental Research. The company is based in Columbus, Ohio and sells its products world-wide both directly and through a number of private foreign representatives. Columbus Instruments offers over 70 products but is most known for its Oxymax line of gas analyzers, Comprehensive Lab Animal Monitoring System (CLAMS), respirometers, activity monitors, grip strength meters, Rotarods, and rodent treadmills.


EXPERT SERIES – QA = Quality Assurance = Smooth User Experience

pepperoni pie 589 isolated

Written by Angela Robinson, Web Developer

Hey, who needs it?!

Have you ever visited a website that irritated your soul because of the use of their, there, and they’re? A site that raised the hairs on the back of your neck with the sheer quantity of broken links within it? Do you manage or own a website that turns your visitors into IET – Instant English Teachers?

No? Great! Then this article is not for you. For the rest of you mere mortals, I will state that the message of this article is simple:  Do Not Skip Out on the QA Process!


Quality Assurance – Pizza, Cheeseburgers, or Nachos?

Believe or not, there are many IT professionals that has either – a) never heard of Quality Assurance, b) has heard of it but has never included it’s process into their website development cycle, or c) considers it a complete waste of time and resources. This is because Quality Assurance is all about pizza, cheeseburgers or nachos.

The meaning of Quality Assurance or QA is in the definition of the words. The assurance that your website doesn’t suck and every piece of information contained within it meets quality standards – pictures, videos, the words in pictures and videos.

When you’re playing putt-putt golf at the local Magic Mountain, are you expecting to see Tiger Woods? No! But what if he does show up… with his kids… and his entourage… and dozens of paparazzi. If you’re the owner of that Magic Mountain, wouldn’t you like to double check your inventory, or make sure everything is clean, or all the vomit is removed from the jungle gym that a certain adult snuck into (NOTE – I know nothing about that). But that’s what QA is all about – a double check, a triple check, a quick check.

Remember way, way, way back in school and your math teacher told you to double check your work. The difference of checking or not checking your work can mean an A+ or a C-. That same rule applies here.

Why is it all about pizza, cheeseburgers, and nachos?


How would you make a pizza?

  1. You make the crust (the website design)
  2. You put the sauce on top of the crust (the website layout, code, a management system, a database, etc.)
  3. Any self-respecting pizzeria knows that the cheese (the content) goes on first!
  4. Then depending on your customer, the toppings goes on next:
    1. Does the customer want a lot of pepperoni (forms or applications) – then you must check that the pepperonis are on the pizza (that the forms or applications work)
    2. Does the customer want a supreme pizza with a lot of various toppings (a blog, import of old but necessary data, etc.) – then you must check that the toppings are on the pizza (that the blog is working, that the import was successful)
    3. Does the customer want a pineapple and chicken (a bunch of bells and whistles that’s really not relevant to the site but is fun to look at) – then you must check that the toppings are on the pizza (this would be an entirely different article)
  5. Bake at 425 degrees and once done give it to your customer (present the finished website to client and release the website to the production stage)

Five steps to make a great pizza – it’s a family recipe. Five well thought out and defined steps with 3 possible QA processes to make a great and user friendly website. The better defined your QA process is, the better your website will be.


How do you make a cheeseburger?

  1. Fry the hamburger meat in a smashed oval, or square, shaped patty, flipping it on both sides until it’s done (the website design and layout)
  2. Slap the hamburger patty on a hamburger bun – with Miracle Whip and cheese – (the content)
  3. You might take the time to add the fixings to the hamburger – like onions (forms or applications), pickles (a blog), or ketchup (other bells and whistles) – and check to see that the toppings are on the cheeseburger.
  4. Wrap it up and give it to your customer (present the finished website to client and release the website to the production stage)

Four steps to make a cheeseburger.

Four semi-defined steps with the QA process and activation dependent entirely on the customer. Because the QA process is dependent on the customer there is not guarantee that it will be executed. If you lead your customers to believe that the QA process is an unnecessary fixing and depending on what that fixing is, it might cost more, then prepare to live with the consequences of those beliefs – over extended budget, higher demand on support resources to fix production site errors and issues, less willingness to actual pay for a process that could save time, money and your customer’s customers, and so much more can be reaped from that disastrous belief.


How do you make nachos?

  1. Buy tortilla chips and a cheese dip
  2. Put it in a bowl or serving tray
  3. Dig in!

Nachos are fun to look at in the beginning, and they might taste very good. But its easy food – easy to buy and easy to forget. There are millions of “nachos” sites. Some don’t even look or smell good. These are cringe worthy sites that I will not waste another sentence on.

Do Not Skip Out on the QA Process!

Don’t even think about!

You! Yes, you in the business suit. You running that awesome, local IT business, down the street from McDonald’s, with your brother and father. You’re the person in charge of it all. When your team properly applies a consistent and detailed QA process into their website development cycle business will be a’ booming!

Because – hey, who needs it?!  Everybody! Even “pizza” websites. And you do know that it’s all about pizza, cheeseburgers, and nachos.

Is it lunchtime yet?

Robintek and PWG Marketing Join Forces to Create a Strategic Partnership

(Columbus, Ohio) Robintek, a website development and digital agency based in Columbus, and PWG Marketing, an inbound marketing and content strategy firm located in Perrysburg, have recently partnered to provide clients with a broader range of services.

Joe Jorgensen, President of Robintek, states that he is excited about how the partnership will expand what the company currently offers its clients. “While Robintek has been in business since 1998 and is currently the web developer for over 500 Ohio-based companies, partnering with PWG Marketing enables us to offer content and inbound marketing services as well,” states Jorgensen. “As content marketing continues to expand, management at Robintek desires to grow beyond helping our clients with building their websites. We want to assist them with their online marketing efforts as well.”

Patrick Giammarco, owner of PWG Marketing and a Master Duct Tape Marketing Consultant who is also certified by Content Marketing Institute, is equally enthusiastic. “We’re very excited. By partnering with such a seasoned company, PWG Marketing will be able to add website development to the content marketing, inbound marketing, and marketing strategy that we already offer our clients,” Giammarco commented.

The Relationship Between Quality Content and Conversions

Companies from start-ups operating on a shoestring budget to those with significantly greater resources can benefit from SEO packages that boost findability. In addition, organizations must consider the role that strategic, well-written content plays in converting website visitors into paying clients. When developing content strategy, PWG Marketing impresses on clients the need for engaging
content. Truly engaging content should include:

  • Content that benefits readers, such as a how-to articles and videos
  • Some type of personalization that allows the reader to feel invested in the content
  • SEO best practices while still having a natural flow to written material
  • Information that indicates the content marketer knows its audience

Companies interested in web development or marketing services may contact Joe Jorgensen at Robintek at 614.888.3001 or Patrick Giammarco of PWG Marketing can be reached at 419.329.4256 or

5glioh1rAbout Robintek

Robintek is a family-owned website development company and digital agency based in Columbus, OH. We build brand solutions that help your business grow. Since 1998, Robintek has been creating custom-made original websites and development tools. We balance creative custom design with dynamic web programming to help you engage your audience and simplify your business processes. Meet the team!


About PWG Marketinglogo_pwg

A hybrid marketing agency, PWG Marketing is on a mission to replace annoying, interruptive marketing with marketing that people love. Powered by Duct Tape Marketing and HubSpot software, PWG Marketing develops integrated inbound marketing campaigns that include: strategy, branding, content, public relations, social media, SEO, website development, email marketing, lead nurturing and analytics. Find us at 

WordPress 4.6.1 Update – September 12, 2016

Internet Security and HealthTo Our Valued Clients,
The following is an important announcement for any of our hosting customers using the WordPress platform for their website or blog: 

WordPress 4.6.1 is now available. This is a core upgrade for all previous versions and we will begin updating your sites immediately.

During the update process, your site will be placed into “Maintenance Mode” until the new software installation is complete. It is also possible that the core WordPress software upgrade could affect other functionality on your website.

If after this update you notice any changes in aspects of your website or if you have any questions concerning this most recent security release, please email us at or call 614-888-3001.

Thank you,
The Robintek Security Team

New Website Design and Launch – VEITS Group


Check out our newest website design and launch, VEITS Group!  This website was built using the WordPress platform, and included custom design elements.

VEITS Group is recognized throughout the industry for their intense focus on their clients’ needs. From Application Consulting to Technical Support; VEITS Group works with you to identify your needs and then custom tailor their solutions to fit them perfectly. Building close relationships with clients and their drive to provide long-term value is what enables them to boast about possessing an unparalleled track record of repeat clients.

EXPERT SERIES – Min-Maxing CSS: It’s like RPG’s, only with Colors, Fonts, and Styles

businessman hand show gear to success as concept

Written by Shawn Tucker, Web Developer

When it comes to building the front end of your website, there’s nothing more important than CSS. CSS is what takes your site from a white page with plain text and transforms it into a beautiful webpage with vibrant colors, font styles, and clever positioning of your content. At its core, CSS is very easy to understand. You add a class to an HTML element, and in your style sheet you can give that element different styles and colors. This is simple enough to understand, but when you dive deeper into CSS you start to run into several more complex problems.

When you first open a blank style sheet you are immediately faced with the first great challenge of CSS. Some immediate questions that will come across your mind are: How do I write these styles in a clean and easy to read way? What sort of naming conventions do I use for my classes? Can I break my classes up into sections so that they are easier to find? How do I order my styles so that they are consistent?  CSS is written in a list style format, which makes some of these questions difficult to answer. Answering these questions and sticking to the standards you set make up a huge part of writing good, clean CSS.

As a part of our front end development team at Robintek, I’ve always been interested in answering the questions about naming conventions and grouping classes together. Keeping these questions in mind I started to change the way I think about writing CSS. How can I get the most use on my website out of one class? Is there a smarter way I can group my classes together so that they are easier to find and read? These questions and more led me change the way I write CSS and come up with a new phrase which I like to call “Min-Maxing CSS”.

The term Min-Maxing actually comes from Role Playing games. It’s a strategy of play where a player creates the strongest character possible by optimizing and focusing on the types of traits that make their character powerful. When you apply this term to CSS, you can look at your classes from a broad viewpoint. How can I minimize the use of focused or repetitive classes in favor of broad classes that I can use more frequently on my website? Can I create general and less content specific groups of classes that make my style sheet cleaner and easier to read? These questions are actually easy to answer when you look at your website as a whole instead of focusing only on the page you are working in, or the element you are styling.

The easiest way I’ve been able to start Min-Maxing my CSS is through the use of color. Color is one of the most common styles found in any style sheet. When you look at colors from a more broad perspective, you can usually find many common uses of colors in your design through various fonts and backgrounds. Keeping this in mind you can then create a section of classes in your style sheet for each color you intend to use on your website. These new classes can now be applied on every element of your website that uses those colors. This can save you an average of 3-10 lines of code in your style sheet each time you reuse a class instead of making a new one, saving you potentially hundreds of lines of code.

Writing clean, optimized, and easy to read code is one of the biggest and most important challenges faced by developers. This becomes especially true when writing CSS. Class sheets by their nature are going to be very large, and contain often thousands of lines of code. After all, CSS is what handles all of the styles, colors, and positioning of all elements across your website. Now using the Min-Maxing CSS strategy, you can optimize your style sheets leading you to faster load times, and a better user experience.

EXPERT SERIES – Understanding Copyright and the Imagery on your Website


Written by Rachel List, Photographer & Designer

“Can I use this picture on my website?”

We get this question all the time from our clients, and the answer depends on the image copyright. Websites today are very visually driven and including compelling photos can help your business gain customers.  Making sure that you aren’t infringing on copyright with the photos you use on your site is incredibly important to avoid costly bills and potential lawsuits. Here are some quick tips on determining which photos you can use on your website without committing copyright infringement.


“I took this photo myself, can I use it on my website?”


Copyright for a photo or other creative work is held by the creator of that image or work. If you took the photo, you are the creator and you can use those photos in any way you like.


“A friend took this photo; can I use it on my website?”objective


Did your friend give you permission to use the photo? If they did, then yes you can use the photo on your website. If you want to be completely sure you’re covered ask your friend to give you permission to use the photo in writing.


“I found a photo I like online; can I use it on my website?”


In almost all cases, you can’t just find a photo online and use it on your website because you don’t hold the copyright to that image. This is true for almost all online sources from google to Facebook, and everything in between. Just because someone shares a photo online does not mean that it can be used by anyone. The original creator of the image still retains the copyright and can enforce that copyright, which can result in civil or criminal penalties. There are only three exceptions to images found online being off limits for general use.

  1. You purchased the image from a stock photography agency online, which specifically sells photos with limited copyright permissions allowing you to use the photo on your website.
  2. You track down the original creator of the photo that you found online and get written permission to use the photo on your website.
  3. The image is in the public domain. (There are a lot of rules regarding images in the public domain, which we will address in another article)


“I purchased a photo from a stock agency, can I use it on my website?”


Stock photography agency’s like iStockPhoto or Fotolia are great places to find imagery for your website and you don’t have to worry about copyright infringement because you are purchasing the right to display the image on your website. Each agency has a slightly different policy about usage rights so if you have questions about how you are using an image you can refer to their usage rights policies to make sure you’re in the clear.


“I don’t know where this photo is from, can I use it on my website?”


If you’re unsure where you found a photo and you use it on your website, you could be infringing on copyright and opening yourself up to legal action. It’s better to not use a photo if you’re unsure of where it came from.


In conclusion, when selecting images for your website it is important to know where they came from and make sure you have permission to use the image in order to avoid leaving yourself open to civil or criminal penalties.

EXPERT SERIES – Think Big, Build Small



Written by Jeremy Jorgenson, CEO

As one of the senior developers at Robintek, one of the things I’m regularly tasked with is to help develop technical project plans and quotes for projects. Most projects start with our marketing team meeting with the project stakeholders, listening to their needs, and then putting together a quote. The quote has to take into account the project complexity, timeline, budget, staff availability, and all sorts of other complicating factors. All of these things are really important, but by far my favorite part of working on project plans is trying to find opportunities to think beyond the problem at hand.

Too often, we as developers want to exist in a binary world. Problem A will be solved by implementing Solution B. The real worldabstract_building almost never works that way. Problem A probably has dozens of possible solutions, each with its own advantages and pitfalls. To narrow the field a bit, we like to present our clients with what we feel are the “good”, “better”, and “best” options. Often we’re able to meet the minimum project requirements with the “good” option, but the “better” and “best” options are more robust solutions.

What I find most helpful about approaching projects this way is that it forces us to look past the needs of the moment.  By looking at and discussing the “better” and “best” solutions, we’re able to anticipate what needs may come up down the road. I often think of this in terms of a home constructions analogy. If you’re building a single story ranch house, but in the future you’re going to add an Olympic sized indoor swimming pool, you’ll probably pour the foundation a little differently.

Often, our clients opt to go with the “good” solution, and that’s fine. Not everyone needs an Olympic sized indoor swimming pool… but if we can lay the foundation for the pool without any additional time or expense, most people start making plans to do some laps.

WordPress Security Update – August 22, 2016

Internet Web Security

To Our Valued Clients,
The following is an important announcement for any of our hosting customers using the WordPress platform for their website or blog: 

WordPress 4.6 is now available. This is a core upgrade for all previous versions and we will begin updating your sites immediately.

During the update process, your site will be placed into “Maintenance Mode” until the new software installation is complete. It is also possible that the core WordPress software upgrade could affect other functionality on your website.

If after this update you notice any changes in aspects of your website or if you have any questions concerning this most recent security release, please email us at or call 614-888-3001.

Thank you,
The Robintek Security Team


EXPERT SERIES – Why is consistent branding important to your business?



Written by Eric Meinen, VP & Chief Creative Officer

Your brand is how you represent yourself to the world. Branding is not just your logo or your company colors (although important), branding encompasses so much more. From your website to your business cards to your overall message, consistent branding across all platforms helps establish your company’s identity.

A potential customer should be able to pick up one of your flyers, go to your website or look you up on social media and not feel like they’re viewing 3 different companies. The more consistent you are across every medium (web, print, video, etc.) the more recognizable you become. Recognition leads to familiarity which leads to trust.

When working with a client to develop their brand, we take into consideration many aspects of their business. Just a few questions we ask are:graphic_design_marketing_branding What is your current image? What makes you unique? Who is your target audience? Who are your competitors? Who you are and what you do should drive how you want you to be perceived. And although each business is unique with a different message, once your brand is in place, consistency of brand is something every company should have. Once your brand is established though, maintaining it might just prove to be more difficult.

Building a branding guide is a great first step towards maintaining your brand. A branding guide sets the usage rules for everything from logos to fonts to photos. Once your branding guide is in place, every member on your team will have a resource and reference to turn to when marketing your business across multiple platforms.

Your brand is the foundation of your marketing. It’s how you’re perceived by your clients. Without a strong consistent brand, your message is muddled, your image is blurred and your goals are unfocused. Contact Robintek now to see how we can help bring your brand into focus.

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