The internet has completely changed today’s business model.
Now, companies large and small alike can reach the same audience through the web; engage new customers, retain existing customers and advertise to a target market. The scale is no longer shifted in favor of the business with the most money allocated to marketing, but rather to the business that can best utilize the internet, social media, and other online tools (like a custom website design) to improve their efficiency as well as boost their online presence over their competitors.
