Digital marketing for your small business doesn’t have to be a challenge. There are several great, free online tools to get you started. Here, we’ve compiled a list of a few our favorite resources to assist you with your digital marketing campaign.
1. Google Analytics
Google Analytics is an excellent tool for understanding your site visitors’ behavior and how well your SEO is performing. It provides you with data on the number of visitors to your site during a specific time period, how long each visitor spends on your site, what keywords visitors searched to find your site, and much more. Used alongside another free tool, Google Search Console, you can identify issues with your SEO strategy and optimize your site for better results.
2. Google My Business
Creating a listing on Google My Business and keeping it updated regularly helps local customers find your business when searching for related terms on Google search and maps. As well as containing your business’s address, phone number, and hours, you can upload photos, your brand logo, and other content to attract potential customers and show off your company’s personality.
Social media is crucial for most businesses today, but keeping up with all of your different accounts and posts can take a lot of time and effort. Luckily, you can easily manage your company’s social media platforms using Buffer. Buffer allows you to connect multiple social media accounts to one interface, where you can plan and schedule posts, as well as analyze outcomes.
With Canva, anyone can be a graphic designer, no matter your skill level. Canva is a free, intuitive design tool that allows you to create all kinds of media, including logos, social media posts, presentations, brochures, and much more. Stocked with free, customizable templates, you can design graphics for your business to help improve your visual marketing.
Email marketing is one of the best ways to market your business, as it has been shown to provide a higher ROI than any other kind of digital marketing. Mailchimp is an email marketing service that enables you to create eye-catching newsletters with customizable templates, manage your subscriber list, schedule your emails, and analyze your engagement for free (up to 2,000 subscribers).
Understanding and implementing SEO practices into your site content can be a struggle if you’re new to the practice, but Yoast is a great free resource for optimizing SEO on your website. It can help you to boost your SEO so your site ranks higher in search engine results, as well as improve the readability of your text to keep readers engaged. Yoast even offers free training courses, if you’re needing a quick crash course in SEO.
For a free, simple way to survey your customers, look no further than SurveyMonkey. SurveyMonkey allows you to easily create surveys to gather customer data, receive feedback and insights into your business, and engage your client base. You can design your survey to your exact specifications and questions, and then analyze the survey results.
You can start your digital marketing campaign today
For small businesses on a budget, these free resources, and many more available online, can be invaluable to your company when beginning a digital marketing campaign. But if your business is struggling to implement these tools due to a lack of time or staff to manage them, reach out to us at Robintek. We can work with your company and budget to develop a digital marketing solution that’s customized to meet your business objectives and grow your company.