Driving traffic to your website is one thing, but getting visitors to stay actively engaged on your site is another. Average session duration, or dwell time, is an important metric...
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Quality website content is the key to getting your customers to find, follow, and engage with your small business. While you may already have an idea of some of the...
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You may have heard the term “copywriter,” but chances are you’re not well-versed in what copywriters actually do. In the most basic sense, all of the words you use in...
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Most likely, you already know that having interesting, useful content on your website is important. But for many small business owners, sitting down and writing that content can be a...
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If your site isn’t performing as well as you hoped, it can be frustrating and disappointing. One of the main goals of any company’s website is to attract leads, but...
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Digital marketing for your small business doesn’t have to be a challenge. There are several great, free online tools to get you started. Here, we’ve compiled a list of a...
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What’s So Great About Blogging for Your Business? When you think of the word “blog,” what comes to mind? For most people, it’s their great-aunt Susan’s long-winded accounts of her...
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8 Tips for Keeping Your Website Current With the conclusion of December and the Christmas season, a month often filled with over-indulgence and mountains of stress, nothing feels quite as...
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What is PPC? Pay per click (PPC) marketing is a type of inbound marketing that has you paying organizations like Google or Facebook for displaying your ads. You only pay...
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What is SEO? Search Engine Optimization (SEO) can be defined as any digital marketing geared towards driving more organic traffic to your website. In this installment of the monthly video...
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