Cleary Co. partnered with Robintek to redesign their website with the goal of aligning it with their updated branding and showcasing their evolution as a lifestyle-focused design-build remodeling firm. Their previous website had become outdated, no longer representing the quality of their work, and posed challenges for internal updates and content management. Together, we worked to create a modern, user-friendly site that emphasizes Cleary Co.’s unique story, exceptional craftsmanship, and the spaces they create that enrich their clients’ lives. The new design places their projects front and center, using large imagery and thoughtful content to communicate their mission and values.
A Partnership Built on Storytelling and Strategy
When Cleary Co. approached Robintek, they were looking to update a website that no longer reflected the quality of their work or the heart behind their brand. Their old site was outdated, difficult to manage, and didn’t adequately tell their story or highlight their project portfolio.
Together, we set out to create a website that would:
- Align with their refreshed branding
- Be easy to manage and update internally
- Showcase their projects through stunning imagery
- Reflect their mission of enriching lives through beautifully crafted spaces
About Cleary Co.
Founded in 1994, Cleary Co. has grown into one of Columbus’ most trusted design-build remodeling firms. Cleary Co. is known for their passion, integrity, and community involvement. They don’t just remodel homes, they create spaces where families thrive, milestones are celebrated, and everyday moments become meaningful.
They believe that a home isn’t just a project, it’s a reflection of the people who live there. Their dedication to building lasting relationships and spaces that truly enrich lives sets them apart in the industry.
Designing a Homepage That Tells a Story
The new homepage was designed to reflect Cleary Co.’s brand: clean, modern, warm, and easy to navigate. The visual hierarchy draws the user in, guiding them through curated content, imagery, and strategic calls-to-action.
Key homepage features include:
- Large Hero Image: A bold introduction to Cleary’s craftsmanship, with space to feature looping videos or rotating project images.
- Whitespace & Branding: Strategic use of space paired with the new branding colors creates a calm, inviting experience that avoids the starkness of more minimalistic designs.
- “From Vision to Reality” Section: Highlights Cleary’s Design + Build process, visually showing how a project goes from concept to completion.
- Stories & Insights: A blog and news feed section to keep content fresh and updated automatically.
- Meet the Team: A personable section leading to the full team page, emphasizing Cleary’s commitment to relationship-building.
- Featured Project Highlight: A dynamic section promoting recent or high-impact remodels.
The redesigned layout not only presents their work beautifully, but also functions as a strategic marketing tool, helping guide users through the site and toward conversion points.
Custom Designs for Key Landing Pages
In addition to the homepage, we worked closely with the Cleary team to create several high-design landing pages for high priority pages. These subpages were treated with the same care and visual consistency as the homepage, ensuring a seamless user experience throughout the entire site.
Each page was thoughtfully designed to support Cleary Co.’s marketing goals and funnel visitors toward key actions like scheduling consultations or exploring completed projects.
A WordPress Website Built for Growth
To ensure long-term scalability and ease of use, the new website was built on the WordPress platform. This provides Cleary Co. with:
- A mobile-friendly, responsive site that looks and performs beautifully across all devices
- An intuitive backend dashboard for internal content management
- A solid foundation for SEO, helping them stay visible in a competitive market
- Flexibility to grow and evolve with their business
The Results: A Website That Reflects the Cleary Co. Experience
We couldn’t be more proud of the results, and neither could the Cleary team. Here’s what April, Cleary Co.’s Client Relations & Marketing Coordinator, had to say:
“The Robintek team just completed a complete overhaul of our 5-year-old site! Easy to work with, responsive to questions or concerns, and expert execution. Top notch service!”
The new website positions Cleary Co. as the incredible builder and remodeler they are, showcasing their expertise, story, and people in a way that’s both visually impactful and strategically sound.
Ready to Elevate Your Online Presence?
Robintek specializes in custom website design for lifestyle brands, remodelers, and home service professionals. Whether you’re looking to modernize your website or develop a long-term digital strategy, we’re here to help you shine.
