Laying the Foundation
Your brand is the foundation of your marketing strategy. It’s how you’re perceived by your clients, so it’s essential that your brand image effectively conveys the overall message you want to send. Without a robust brand identity, your message gets muddled, and your goals are unfocused. Although important, branding doesn’t just include your logo or company colors – it’s so much more. Consistent, strong branding across all of your platforms, from your website to social media to business cards is the best way to establish your company’s identity.