Factors that play into how well your website ranks on search engines can be categorized into three major areas: On-page technical items & content, off- page content, and Social Media.
On-page technical items and content include high quality engaging content, descriptions, titles, speed, and website architecture.
Off-page content includes the number and quality of links, consistent and correct listing information, and authority and trust.
Social media includes consistant brand presence and quality interations.