Showcasing innovation, precision, and capability with modern design and compelling media
Robintek recently partnered with FT Precision, a leader in high-precision automotive manufacturing, to redesign their website and create new media assets to support their marketing goals. Based in Fredericktown, Ohio, FT Precision approached Robintek looking for a site that reflected their experience, advanced technology, and manufacturing expertise.
A Modern Website Built for Lead Generation
FT Precision’s previous website no longer represented the company’s capabilities or supported their goals for growth. They wanted a website that would not only look professional and modern but also serve as a lead generation tool, especially for prospective clients they meet at trade shows and supplier conferences. FTP needed a clean, easy-to-navigate site that would quickly convey who they are, what they do, and how to get in touch.
The Robintek team worked closely with FT Precision to rethink the structure, design, and content of the site. We reorganized key sections to better highlight FTP’s technical capabilities, experience, and specialized services. The result is a polished, easy-to-use website that engages visitors and encourages them to explore further.
Capturing the Process: On-Site Photography and Video Production
To support the redesign, FT Precision also enlisted Robintek to coordinate a full on-site photo and video shoot at their Fredericktown facility. High-quality visuals were a top priority for FTP. They wanted to feature their equipment, facility, and team in action to give customers a clear picture of their capabilities.
We began by collaborating with their team to build a detailed shot list to ensure we captured every essential element of their operation. On site, Robintek photographed their facility, production lines, processes, and personnel. We also provided clean, high-quality product photos using our mobile studio setup, showcasing the finished parts FTP manufactures.
For the video portion, we partnered with Actuality Media to produce dynamic visual content for the new site. The team filmed cinematic drone footage and process video highlighting FTP’s machinery, team, and precision-focused workflows. A large-format video was featured in the site header to make an immediate visual impact on visitors.
Bringing It All Together
With an updated site structure and a rich library of custom media, Robintek designed a modern, visually engaging website that fully captures what FT Precision offers. The site design incorporates light, open elements with subtle metal textures visually tying the design to the company’s work with steel and aluminum.
In addition to aesthetic improvements, the updated site navigation and layout now provide a better user experience for visitors exploring FTP’s services and technologies. Technical subpages offer deeper insight into FTP’s integrated manufacturing capabilities, giving potential clients a strong understanding of what sets them apart in the industry.
The site was built on the WordPress platform, making it easy for the FT Precision team to manage content and scale as needed. It is also mobile-friendly and fully responsive, ensuring that content displays optimally across all devices and screen sizes.
Visit the new site: https://ftprecision.com
About FT Precision
Since 1994, FT Precision has been manufacturing precision-engineered automotive parts with exceptional accuracy and durability. Located in Fredericktown, Ohio, FTP serves automotive and industrial manufacturers with high-volume production and integrated process capabilities, including die casting, machining, assembly, and more. FTP delivers unmatched precision and performance across engine, transmission, and chassis components.
Robintek: Supporting the Manufacturing Industry
Robintek has over 20 years of experience helping industrial and manufacturing companies succeed online. From custom manufacturers to industrial suppliers, we understand what it takes to develop an effective digital strategy in this space. We provide custom website design, photography, video, and SEO strategy to support growth, improve visibility, and highlight your expertise.
Learn more about our work in the manufacturing industry:
Industrial and Manufacturing Website Design Services
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