Here are some useful tips to keep in mind when trying to build a visual brand identity. More at Canva.com.
“Your brand identity is defined by how your audience perceives you. A long-standing analogy is to view your brand as a person. Let’s take it one step further and view your brand as a friend to your audience. And, instead of seeing your audience as a nameless, faceless crowd, focus on the one, ideal person that you’re targeting, or befriending, with your brand.”