20 Actionable Tips to Build a Winning Visual Brand Identity

Here are some useful tips to keep in mind when trying to build a visual brand identity. More at Canva.com.

“Your brand identity is defined by how your audience perceives you. A long-standing analogy is to view your brand as a person. Let’s take it one step further and view your brand as a friend to your audience. And, instead of seeing your audience as a nameless, faceless crowd, focus on the one, ideal person that you’re targeting, or befriending, with your brand.”


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