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FDCE & ANS

Case Study: Content Creation and Copywriting

SEO focused copy for blog posts

FDCE and its sister company, ANS, are big players in the conservation industry. But despite their strong reputation, they were having a difficult time getting found online by their target audience. To boost their visibility in the market and establish authority in their field, Robintek began producing SEO-driven content for their website’s blogs.

By providing relevant, well-researched content to their audience about topics like the federal Conservation Reserve Program (CRP) and bioenergy, we aimed to increase their online presence and convert more customers. Results show that our content is improving FDCE’s conversion rates and engagement among their customer base.

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ANS Website Content Creation on Laptop

About the Client

FDC Enterprises (FDCE) and All Native Seed (ANS) are full-service providers for private landowners participating in the federal Conservation Reserve Program (CRP). They help enrollees with documentation, practice establishment, seed selection, and other key facets of CRP. Their high-quality seed mixes and expertise in conservation and bioenergy allow them to help farmers across the country preserve sensitive land and protect native wildlife affected by climate change and overproduction. By building a strong online foundation for both companies, they aim to increase their brand awareness and attract more CRP participants to their services.

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Relevant, consistent blog posts

Keeping their blog updated consistently with the latest news and current information is key to staying relevant to their visitors. To that end, Robintek produces two SEO-focused blog posts per month for each website on trending topics in their industry. Each post provides helpful, educational information to their customers, establishing trust and expertise in their brand.

Organic blog traffic and SEO performance

Regular blog content is one of the best ways for companies like FDCE and ANS to boost search rankings and traffic. An increase in content creation means an increase in opportunities for SEO. Each new post is a chance to include target keywords, internal links, and other effective SEO practices. By creating relevant, engaging content for the people in their industry, they drive more organic visitors to their site.

Generate ideas and manage posts

Each quarter, our teams collaborate to generate content ideas for the blog. This lets us change up our content strategy on a regular basis to align with the most current SEO updates and conservation trends. It also gives us the opportunity for regular feedback from our clients, so we can be sure we’re providing content that helps them reach their goals. We always welcome editing and revisions on each post to generate the most effective end result.

Email Newsletter copywriting & management

Each month, we prepare and send an email newsletter for FDCE to promote their content. The newsletter includes links to their most recent blog posts, as well as engaging videos and important information about their company. By touching base with these customers consistently to provide them with news and helpful information about CRP, they’re nurturing client relationships and building brand trust.

Email Marketing & Newsletters

ANS FDCE email newsletter marketing design

Results

Since partnering with Robintek for their blog and newsletter, FDCE and ANS are thrilled with the results. They appreciate being able to collaborate with our team to produce the most effective content to get them noticed. In fact, their blog posts and pages are regularly on the first page and even the #1 spot on Google for important keywords in their field . By providing helpful, educational content to their clients on a consistent basis, they’ve been able to solidify themselves as a leader in their industry.

Analytics show that our efforts with their email newsletters are paying off. In 2022, FDCE saw improvements in both their email open rate (up 142%) and click-through rate (up 356%). Plus, despite an increase in emails sent to their subscriber list, their unsubscribe rate has gone down 11%. Overall, their team is excited by the results and their continued partnership with Robintek.

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“The Robintek team is professional, courteous, and always prompt in replying to requests. We have enjoyed working with their creative team on our blogs and newsletters. They take the time to discuss topics and allow for editing of content. I would definitely recommend Robintek for your blog and newsletter needs.”

Tom Schwartz
Vice President of Marketing / Sales Manager, M.S., CWB
FDCE

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